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“Why I’m So Interested In Selling,” Charles Green

Partners in Excellence

The only course I saw on sales (this was back 1974-76) was about strategic selling and sales management; nothing about the personal psychology of selling, which I later came to see as critical. I settled into management consulting (“those who can, do; those who can’t, teach or consult”).

Sell 75
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Building a Career in Consulting — The Ultimate Guide

Hubspot

A career in management consulting is glamorous. Its perks include lots of traveling, generous compensation packages, interactions with top-level management, exposure to learning opportunities, and the pleasure of working on complex business problems. But the consulting career path also has its challenges.

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9 Essential Certificates for Consultants

Hubspot

If you have a consulting practice, you need to curate credibility to help secure business. Consulting certificates can help. Having the right certification can put you at the top of the list for potential clients. Here are some top benefits of consulting certificates. Why do consulting certificates matter?

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What B2B marketers must know in the face of a potential recession

Search Engine Land

Psychological segmentation that takes into consideration consumers' emotional reactions will result in a more comprehensive and strategic approach. Enable and empower your clients. It's absolutely vital to keep channels of communication open with your clients. This is a key insight. Do not stop your marketing efforts.

B2B 92
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When it comes to marketing technology, ends come before means

Martech

said Cesar Brea, partner at global management consulting firm Bain & Company. And it’s switching the client perspective from the platforms to use cases, from the means of technical delivery back to a client’s performance goals, that we see as, as maybe the most useful thing that we can begin to actually do.”.

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The Complete Guide to a Consulting Business

Hubspot

Sometimes, business owners and leaders need a new set of eyes when approaching an issue; as a consultant, you can provide that unbiased perspective. Simply put, consultants work to make their clients more successful. This can require a lot of work, which is why the consulting business is so lucrative. Business Consulting.

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OKR Framework for Sales: The Key to Effective Consultative Selling

Sales Hacker

An excellent place to start is by understanding the definition of “management consulting” (Wikipedia). Management consulting is the practice of helping organizations improve their performance. Senior management sets strategic OKRs; departments and teams set tactical OKRs in support of the corporate OKRs.

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