SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Either way, the foundation for success in Go-To-Market starts with the right team.

Go To Market 103

Go To Market Growth GTM Product 103

SaaStr

FEBRUARY 20, 2024

In a recent Workshop Wednesday, Tolithia Kornweibel, CRO, and Jamie Edwards, Head of Go-to-Market Operations and Tools, share how Gusto maximizes revenue so that you can do the same. They were pleasantly surprised with those reps incrementally lifting close rates without sacrificing ACV.

Go To Market 84

Go To Market Territory Technique A/B testing 84

Partners in Excellence

MARCH 26, 2024

It’s a solution that addresses the way buying is changing, integrating digital and personal selling. But what really interested me were Bill’s perspectives on where buying and selling is headed and how we must change our engagement strategies to work with buyers more impactfully.

Sell 100

Sell Cross-sell Finance B2C 100

Salesforce

OCTOBER 31, 2023

It’s a snap to make and it sells itself – a mega hit. If you sell a product without attracting the right buyers and demonstrating how it meets their needs, it may just sit on the shelf. Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points.

Go To Market 72

Go To Market GTM Objectives and Key Results Price 72

Gong.io

SEPTEMBER 14, 2022

Hence, every business that wants to grow needs direction in the form of a go-to-market strategy. . A go-to-market strategy framework is a blueprint for growth. Whether it’s your first time creating a go-to-market strategy or your tenth, this article will teach you everything you need to know to be successful.

Go To Market 62

Go To Market GTM Launch Promote 62

Gong.io

SEPTEMBER 9, 2021

You have to get wide when you sell into organizations with 2,000+ employees.” . Selling is a team sport once you’re talking quarter million dollar deals. Selling is a team sport once you’re talking quarter million dollar deals. I don’t just sell — I coach and direct a go-to-market team.”.

Closing 162

Closing Sports GTM Legal 162

SaaStr

JULY 5, 2023

Let’s find out the go-to-market models Divvy used to go from zero to a $2.5B Instead, the conversation was about closed one new dollars. Automatically, the sales rep had responsibility for the next step and started selling a little differently and caring about what they didn’t care about before. How did they do it?

Go To Market 81

Go To Market GTM Quota Up-sell 81

Sales Hacker

FEBRUARY 23, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. So how did Wisely go from $11 in the bank to selling for $187M?

GTM 91

GTM Sell Finance Launch 91

SaaStr

FEBRUARY 21, 2023

Some of the benefits of PLG are: The ability to grow faster A more accessible product for potential customers Greater communication and closeness with customers At this week’s Workshop Wednesday — held every Wednesday at 10 a.m. A hybrid product-led sales motion is more realistic if your product was not originally built to sell itself.

Go To Market 74

Go To Market Growth GTM X-functional 74

Sales Hacker

APRIL 10, 2018

In this blueprint, we take a tactical approach on how to build a go to market strategy. 5 Steps To Building Your Go To Market Strategy. The SMB segment—going upstream vs. downstream. Where Can You Apply This Go To Market Strategy? Regions often respond with a 1-2 year delay to the US Market.

Go To Market 73

Go To Market GTM X-functional Territory 73

Sales Hacker

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. 1) Marketing: Does your marketing appeal to enterprise orgs? Promoting high performing mid-market reps.

Go To Market 71

Go To Market Up-sell Sales Strategize 71

Gong.io

DECEMBER 14, 2022

It’s time to talk about target account selling, or TAS. Target account selling is a highly personalized, targeted approach to sales that sees your sales reps focus only on the very best accounts. With that in mind, let’s examine what exactly target account selling is and how you can start executing it in your sales strategy today.

Sell 62

Sell Cold Call Contract GTM 62

Highspot

JUNE 6, 2023

Imagine if not just a few, but the majority of your sellers exceeded quota and contributed to a higher number of closed-won deals in the same amount of time. Most importantly, when reps are more productive, the time and budget it takes to close deals and drive revenue decreases. That’s when you know they are working productively.

Closing 52

Closing Product Objectives and Key Results Quota 52

Sales Hacker

MARCH 30, 2021

They’ve built a new process of guided selling, which Neil discusses during the show. How Revenue Grid enables smarter selling. Guided selling and engagement. We’ve also created guided selling and engagement. Our expertise in email, calendar synchronization has led us to the guided selling and engagement space.

Sell 103

Sell CRM Appointment Up-sell 103

Salesforce

SEPTEMBER 27, 2021

Breidenthal had been closely tracking the rise of Coinbase in the months leading up to its public offering. Reimagine the selling experience. Overcome operational inefficiencies to close as a team. The hardest part of finally closing a deal this big? Sing up now. see what's new. Every step needs to be precise.

Closing 98

Closing Contract Legal Cross-sell 98

Sales Hacker

APRIL 9, 2024

With Synch, Daniel is on a mission to streamline the go-to-market tech stack, helping revenue teams spend less time on sales ops and more time actually selling. Most importantly, Daniel is a founder who leads from the front, always eager to hop on a plane to close a big deal.

GTM 96

GTM Pipeline Go To Market Growth 96

criteria for success

APRIL 1, 2020

Here’s a summary of the challenges we’re hearing from salespeople and some best practices for selling through uncertainty. Selling Through Uncertainty. Criteria for Success is hosting a series of group Q&A's about selling during COVID-19. You need to know what you’re going to market with and why people should want to buy it.

Sell 97

Sell Prospecting Up-sell Territory 97

Sales Hacker

JULY 29, 2019

Today he’s discussing how to go to market with an enterprise solution. He has a deep background in enterprise sales, and it’s an incredible conversation about how you go to market with a true enterprise solution. Ed is the co-founder and President of Seismic, where he leads the company’s go-to-market efforts.

Go To Market 52

Go To Market Electricity Healthcare Education 52

SaaStr

OCTOBER 3, 2023

Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth. Why is teaming the new selling? They’ll help you box out the competition and close more deals that would have been lost to customer indecision. Use it to drive urgency during the why now phase.

B2B 90

B2B GTM Objectives and Key Results X-functional 90

Gong.io

MARCH 17, 2020

When it comes to advice on closing deals, there are a million opinions on how to build momentum, influence deals, and forecast accurately. . So in true Gong fashion, we looked at the data behind sales execution to learn how to close deals effectively. Truth #2 – Sales TEAMS sell more. You know, facts. Big time. .

Sell 79

Sell Objectives and Key Results Sports Technique 79

Highspot

MARCH 12, 2024

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact. After you’ve gathered the list of the desired selling behaviors, it’s time for a frank conversation with sales leadership.

Strategize 115

Strategize GTM Cross-sell Finance 115

SaaStr

AUGUST 5, 2021

Gatekeepers: These people are responsible for protecting the business that you’re seeking to sell to. Do you have the right team to sell? . With garage-dwellers the product-market fit is still questionable. High-rollers seek growth, as long as the go-to-market part of their P&L is finding efficiency.

Up-sell 102

Up-sell Sell Finance Price 102

Sales Hacker

NOVEMBER 24, 2020

Team selling and why it’s making a comeback [7:43]. She’s going to be talking to us about team selling and how the concept of combined quotas with senior and junior account executives, converging on one territory, is coming back. Where we focus our efforts is really in the area of virtual selling.

Sell 81

Sell Territory Quota Up-sell 81

Heinz Marketing

OCTOBER 4, 2021

This week’s show is called “ A New Go To Market Framework to Get You MOVE-ing “ My guest is Sangram Vajre , Author, Co-Founder & Chief Evangelist at Terminus. We’re going nuts folks, trying to close some deals in our sales pipeline, but we’re still here. So thanks for joining us.

Pipeline 117

Pipeline Go To Market Cross-sell Sales 117

Sales Hacker

NOVEMBER 14, 2023

He was one of the first few reps hired at Yammer to sell into the Fortune 500, responsible for closing some of their largest, 7-figure contracts. Over the last few years he has advised and invested in many B2B SaaS companies, particularly focused on helping with Go-To-Market.

GTM 91

GTM Growth Referrals Contract 91

Partners in Excellence

JUNE 21, 2013

Sometimes, when I look at what we do to ourselves in Sales and Marketing, I wonder if we aren’t creating Rube Goldberg machines. For a little levity in your day, enjoy the Rube Goldberg Page Turning Machine–then think about you selling processes and have a private chuckle .

Process 90

Process Sell Commission Go To Market 90

Highspot

FEBRUARY 20, 2024

Today’s reps can often feel the same way about the tools they use in their jobs – 66% of sellers say they’re drowning in tech, using 10 tools on average to close a deal. How can you optimize your tech stack so reps can sell more effectively and efficiently?

Technology 69

Technology Technology Gaming Sell 69

Salesforce

APRIL 7, 2022

When it comes to closing a deal, it pays to look at your pipeline as half empty. A healthy dose of pessimism in sales can help you avoid “Happy Ears” syndrome, where the desire to believe a deal will close can keep reps from hearing client objections or identifying roadblocks. Most opportunities don’t close. watch now.

Pipeline 97

Pipeline GTM Quota Pitch 97

SaaStr

SEPTEMBER 28, 2023

They offer all the features you need to sell to Enterprise customers. Single sign-on SAML authentication SCIM provisioning for user management You can sell to 20-30-40-person companies all day, but if you want to sell to hundreds of people in a company, you will need this stuff, and WorkOS helps you do it fast. No, you can’t.

Cross-sell 89

Cross-sell Growth Up-sell Launch 89

Gong.io

JULY 6, 2020

And so they try and basically create a team of mini-mes that are going around and selling the same way they did, or marketing the same way they did, or just going about the day-to-day too similarly. . Getting the door open is not as hard as closing deals, but it’s really difficult. . Listen now at gong.io/podcasts.

Sell 62

Sell Strategize Sales Trust 62

Heinz Marketing

MARCH 30, 2020

I ask Ray, what’s the advice you’re giving to your client around how to adapt their selling strategy right now? ” I ask Ray to talk a little bit to the tension between getting close to the end of the quarter and hitting their numbers. Let’s kind of take the deal off the table for a moment.

Pipeline 80

Pipeline Sell Sales Up-sell 80

SaaStr

FEBRUARY 8, 2022

You’re not the only SMB asking this question as you navigate perpetual pitches, closing clients, and growth. . Since they sell ads, value also means how many recurring clients contribute to a significant chunk of their yearly revenue by assessing six-month or year-based account value. What is your average deal size pitched vs. closed?

Objectives and Key Results 91

Objectives and Key Results Pitch GTM Cold Call 91

Sales Hacker

SEPTEMBER 11, 2020

Imagine having the opportunity to sell into a company like Lyft in 2011. Imagine growing with them on their journey to becoming a publicly-traded company with an $11+ billion market cap. The total addressable market continues to grow and is ripe for selling to, but very few startups reach unicorn status.

Sell 78

Sell Minimum Viable Product Objectives and Key Results Cross-sell 78

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Martech

MAY 13, 2024

Modern go-to-market models anchored in business fundamentals are sorely needed in today’s environment — characterized by shifts in customer behavior, economic tightening, significant layoffs in marketing and sales and the advent of generative AI. It aligns GTM effectiveness across three stages: Problem-market fit.

Go To Market 55

Go To Market Growth GTM Strategize 55

SaaStr

MARCH 6, 2023

Digitalization of the buying and selling process. As a result, the number of interactions needed to close out sales has increased by 75%. To thrive in the present market, companies must figure out how to close their sales execution gap. Consequently, sellers are grasping for new methods to close out deals.

B2B 90

B2B Growth GTM CRM 90

SBI

SEPTEMBER 8, 2014

We built our technology to maintain profiles on all meaningful companies and decision makers worldwide, from basic data like revenues, employee counts and email addresses, to real-time insights on companies and people, while analyzing relationships that help our customers go to market.

Up-sell 51

Up-sell Closing Sell X-functional 51