Search Engine Land
FEBRUARY 22, 2024
It covers factors like: Aligning targeting with product/service availability in different regions. Maybe your products and services are the same across regions, but there might be specific landing pages or site experiences that require geotargeting the campaign. Connecting geotargets to localized landing pages. Why is this tricky?
Heavy Hitter
FEBRUARY 11, 2017
This study group was segmented into four geographic regions resembling a typical sales organization as shown below. West region : Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, and Wyoming. In which region of the country were salespeople most successful last year?
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Search Engine Land
MARCH 15, 2023
Google to show which local businesses ‘temporarily closed’ in Search, Maps amid coronavirus outbreak 2020: Google said it would make it possible for businesses to easily mark themselves as ‘temporarily closed’ using Google My Business. Too Much SEO?
Heinz Marketing
MARCH 29, 2021
From a personal, from a dad with young kids’ standpoint, from having to close offices and figure out all of that, it certainly felt long. They’d be like, Oh, I see these 10 opportunities, Brian, you have that are closing this month and are in pipeline stage five for a million dollars. No Duke, no Kentucky.
Hubspot
SEPTEMBER 6, 2016
1) Kentucky Fried Chicken. Colonel Sanders -- the real man behind the brand -- appeared in KFC ads until close to his death in 1980. And in 2016, Buick is taking things even further into millennial territory, enlisting the help of up-and-coming comedians Ellie Kemper and Max Greenfield to give the brand an edge. 5) GoDaddy.
Jeff Shore
SEPTEMBER 12, 2018
And so, you know, hey, I’ll accept a 20% close rate because we’ve got the ability now to harvest so many you know, “leads,” and put them into our funnel, and we’re just gonna slash and burn through many of them because, you know, it’s not appropriate, and I can get down to those few that I can sell.
SaaStr
JUNE 9, 2021
Here is how we did it: Eliminated Traditional Territories. And here is why: You have no idea what the territories are worth. At HackerRank, which is a platform that assesses and ranks engineering candidates, there is a definite theme that 80% of the opportunity is in 20% of the territory. You don’t have enough data.
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