GTM 128: The Death of Demos and Selling What Customers Actually Need with Fred Viet
Sales Hacker
JANUARY 7, 2025
I remember, and this is maybe outdated because I haven’t ran BD teams in many years now, but back in the day, if it didn’t look like we were going to hit our number that month, we would set up Aussie hours where my team would cold call into Australia. Market has become over the last little bit. Fred Viet: That’s good.
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