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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. In the UK, publishers sued Google for $4.2 billion in lost ad revenue.

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B2B Sales Outsourcing Is Dicey. Here’s How to Do It Right

Sales Hacker

I run a European-based sales agency for software and technology companies. Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Opportunistic side bets by signing up some commission-only sales agents. Assigning sales functions to other departments (we’ve seen R&D doing sourcing).

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What Is Enterprise OEM Software Licensing?

Sales Hacker

This article was written for technology professionals who would like to learn more about OEM deal strategies and structures. The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features.

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SaaStr Podcasts for the Week with Domo and Gorgias — April 24, 2020

SaaStr

Is digital transformation a technology challenge or a behavioral challenge? * Harry Stebbings: Can I dive in and ask, in terms of kind of the connection of that strategy, how do you create that connection cross-functionally across the company? What were John’s biggest takeaways from running Domo’s annual event virtually?

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Here are three examples of brands that leveraged technology and behavior to achieve rapid growth. SEO, email marketing, Facebook advertising).

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Using Intent Data & the Freemium Book Model to Have More Meetings

Lead Fuze

With the evolution of technology, buyers have access to more information than ever before. When I first began hiring salespeople, I thought base pay plus commissions and bonuses would be enough motivation for them. Velocity Filter: Use the COUNTIF function to count how many times a row has duplicate values. Data Science / BI.

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A guide to sales workflow process to increase your profit

PandaDoc

Despite how rapidly technology and lifestyles are changing, the main steps remain the same. And don’t forget to use the technology tools available. Sales automation software or other solutions with eSignature functionality will help you close deals more quickly. However, it’s how you implement them that’s changing.

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