Remove Construction Remove Niche Remove Presentation Remove Represent
article thumbnail

Entities, topics, keywords: Clarifying core semantic SEO concepts

Search Engine Land

.” But they can also represent more complex named concepts, such as events like “The Olympic Games” or places like “Mount Everest.” They aren’t tied to specific phrases but represent broader ideas. Determine which sub-niche within your realm you can outshine others in. Assess the competition.

article thumbnail

Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

After doubling down and investing resources specifically into the email marketing for creators niche, revenue started to build again. Prelaunch, ConvertKit discovered a niche to occupy and targeted its messaging towards creators. Once identified, it will ensure these functions are represented in everything the company does.

Product 110
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

YouTube advertising: The ultimate guide

Search Engine Land

But you can also combat this by developing a stronger niche and filtering audience targeting to reduce costs. You can tailor ads to appeal to specific groups, such as those in construction, education, real estate, finance, etc. Creating visually appealing thumbnails that accurately represent the video content can be crucial in CTR.

article thumbnail

New Data: Should You Include Social Media Icons on Your Homepage?

Hubspot

And with all the potential design features to include on a homepage, the relevancy of social media presents an interesting discussion for many marketers. The most popular platforms are Twitter and Facebook , representing 54% of homepage social media links. On average, people spend one hour and forty minutes per day on social media.

Legal 78
article thumbnail

How to Handle Sales Rejection: 15 Great Tips to Recover Fast

Lead Fuze

You’ve carefully orchestrated the perfect presentation and you know they want your product. To divert or reframe the conversation, they construct words, phrases, and solutions. Try to offer assistance to a sales representative. 2 The client has no time for you. But why can’t you close the sale? 2 Deliver a good response.

article thumbnail

Beyond keywords: How entities impact modern SEO strategies

Search Engine Land

My goal is to construct a simple yet effective notional machine of how the latest search engines use entities. To clarify these new distinctions and provide guidance on modifying your approach, I will present an oversimplified yet useful comparison of “search engine 2.0” ” and “search engine 3.0”

article thumbnail

Sales Pipeline Radio, Episode 156: Q&A with Derek Slayton @DerekSlayton

Heinz Marketing

Earlier this week, our guest today and many people in the B2B marketing were down in Scottsdale for the B2B Exchange, which many years, including this year kind of represents the beginning of spring conference season. And every episode of Sales Pipeline Radio is always available past, present, and future on SalesPipelineRadio.com.