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Utility Customers Are Generating Their Own Power — Embrace the New Opportunities

Salesforce

As more consumers start generating and storing their own electricity, they are creating a new energy economy with benefits and opportunities for electric utilities. Newly empowered in every sense of the word, prosumers now influence the design and creation of new utility services and products.

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Email Open Rates By Industry: See How You Stack Up

Hubspot

Arts & Entertainment, Construction, Human Resources, Legal & Government, and Real Estate have the highest open rates. Event Services: 35%. Legal and Government: 44%. Management Consulting: 40%. What is the average email open rate for event services companies? Computers and Electronics: 35%. Finance: 40%.

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What Is the Fourth Industrial Revolution?

Salesforce

It’s the collective force behind many products and services that are fast becoming indispensable to modern life. In the second industrial revolution, electricity and other scientific advancements led to mass production. A third industrial revolution, beginning in the 1950s, saw the emergence of computers and digital technology.

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Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. It is odd now to consider that many pizza stores back then only offered eat-in or take-out service.

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An SEO guide to understanding E-E-A-T

Search Engine Land

Highlight the expertise in your organization and in the content and services you provide. Highlight the expertise in your organization and in the content and services you provide. Think of what makes you feel safer before you spend your money on a product or service and transfer that to the digital world.

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The Ultimate Guide to the Internet of Things (IoT)

Hubspot

The Dash Replenishment Service takes this one step further by allowing the products to automatically reorder themselves when a sensor records that supplies are running low. Once again, Amazon is leading the way with their Amazon Key service. And who can forget Amazon’s infamous drone delivery service? It’s a win-win.

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NYC Sanitation, Scotch Tape & More: 10 Companies With Unexpectedly Good Twitter Content

Hubspot

Back when I was in business school, just a wee lass interning for a consulting firm, one of my first assignments was to deliver a presentation on the value of social media. Despite the unusual products and services they've been tasked with marketing, they are finding unique ways to use the platform. and you should take note.

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