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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s a breakdown of this approach: 1.

B2B
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Elevate Your Strategy with AI for Sales Prospecting

Veloxy

It continuously refines its predictions, analyzing: New data Customer behaviors Market trends The more data it processes , the smarter it becomes, helping your sales team zero in on the leads that matter most. That’s why Veloxy is leading the charge in AI for sales prospecting.

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Amazon expands ad offerings for non-Amazon sellers

Search Engine Land

Amazon rolled out a new beta feature for businesses that don’t sell products on its platform, allowing them to generate leads through display ads across Amazon’s vast network. Why we care. How it works. Placements are automatically optimized based on targeting tactics and desired outcomes. First seen. What’s next.

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Key marketing lessons from startup to scale-up

Martech

Dig deeper: Why startups need more than just press releases Recognizing the similarities in strategies While startups and established brands often have different marketing strategies, they share similar tactics for attracting leads. Lead magnets and calls to action (CTAs) are also widely used strategies.

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17 Best Sales Productivity Tools Your Team Needs in 2025

Veloxy

The platform’s rich database with over 70M direct dial phone numbers and 174M verified email addresses helps sales teams find accurate contact data quickly. Image Source - ZoomInfo ZoomInfo Data Features The platform stands out with its industry-leading B2B database. transforms how sales teams prospect.

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The best AI agents for sales on the market — here’s what I tested and expert takes

Hubspot

It’s especially helpful for handling small but time-consuming tasks, like organizing contacts or prioritizing leads. Clay Best for: Outbound sales teams that need powerful, customizable lead generation and enrichment capabilities. It’s more like a no-code data engine for outbound.

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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

When it comes time to make contact, they already know who you are. Whether it’s engineers sharing new product features or customer success reps highlighting client wins, your entire team can contribute to the company’s growing authority. In B2B sales, it often takes north of six contacts to close deals.