Remove Contact Remove Lead generation Remove Objectives and Key Results
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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s a breakdown of this approach: 1.

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13 Strategies to Shorten Your Sales Cycle

Veloxy

We’ll explore the ins and outs of the sales cycle, identify key metrics for improvement, and provide actionable insights to enhance your sales process. It traditionally has steps that include prospecting, engagement, qualification , presentation, objections and closing. Overcoming Objections: A game plan for addressing concerns.

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AI Tasks and Tools for SDR Success

Heinz Marketing

In this blog, we’ll explore the key tasks that can be automated in an SDR’s role and highlight some of the most effective AI tools available. AI Solution : Tools like 6sense and ZoomInfo automate the discovery of potential leads by analyzing digital behavior, intent signals, and web activity across various platforms.

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17 Best Sales Productivity Tools Your Team Needs in 2025

Veloxy

The results get even better with a 5X increase by the second month. Image Source - Outreach Outreach Key Features The platform makes complex sales processes simple. The AI-powered sentiment analysis impresses me because it helps teams handle objections and get more replies. See our case study here. Image Source - Apollo Apollo.io

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13 HubSpot updates from December to kickstart your 2025

Martech

Control who can create CRM objects with new create permissions. Previously, creating leads on mobile was limited and inefficient. Now, with up to three new lead-generation entry points and an interface closer to the desktop experience, reps can seamlessly manage and expand their pipelines on the go.

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The best AI agents for sales on the market — here’s what I tested and expert takes

Hubspot

It’s especially helpful for handling small but time-consuming tasks, like organizing contacts or prioritizing leads. Gong records and analyzes your sales conversations to spot patterns, objections, competitor mentions, and deal risks. Misses key moments in transcriptions and screen-sharing.

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How Opportunity-Based Marketing Aligns Your Teams and Helps Close Deals

Salesforce

Marketing and sales alignment is a big key to engaging accounts and closing B2B deals. The first initiative I have taken at every company I’ve worked at is to develop, design and implement a lead to opportunity process (ensuring leads end up on the opportunities they belong to). Become an Opportunity Object expert.

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