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The Second Meeting: Syncing Value and Needs

Iannarino

There are several things making it more challenging to acquire a first meeting , like the overwhelming volume of emails, voicemails, and other messages your contacts receive. The upside of having data on your strategic clients is that you speed up your ability to contact them for a meeting.

Meeting 279
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Your Contacts Are a Reflection of Your Value

Iannarino

After I started providing an executive briefing during quarterly business reviews with my contacts, executive leaders started joining these meetings. When my contacts started to share with their senior leaders our data, our insights, and what we believed would happen in the future, the senior leaders started to show up.

Contact 314
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How Your First Meeting Repels Your Prospective Client

Iannarino

The Gist: The way to a second meeting is a valuable first meeting. A lot of legacy practices prevent second meetings. You never get a second chance to make a first impression, which means you have a lot riding on your meeting with a new client. How to Avoid a Second Meeting. Low-Value Conversations.

Meeting 328
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How consumers are contacting brands on social media this holidays

Martech

Seventy percent say they’re going to directly message a brand, and 63% said they’re more likely to contact a brand on social during the holidays than at other times throughout the year. The key for brands is meeting customers where they are and avoiding sending too many messages where they aren’t, or where they prefer not to be contacted.

Contact 126
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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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How to Organize a Prospect List for Booking First Meetings

Iannarino

You always have open loops you need to close, like sending a new contact the case study they requested. It's important to be organized in sales. Or perhaps you owe another client an edited contract for a new offering they are interested in buying.

Meeting 296
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Contact Center Automation: Your Guide to Efficiency and Customer Happiness

Salesforce

When it comes to great customer service, your contact center plays an important role. Contact center automation can help you deliver personalized, efficient, and complete service — all while reducing costs for your business. What is contact center automation? What are the benefits of contact center automation?

Contact 104
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Intent Signal Data 101

This infographic clarifies three common areas of confusion: How does company-level and contact-level data differ? Which type of intent data is best for meeting specific goals? But there are many intent signal data options and many confusing terms used to describe them. What exactly is first-party, second-party and third-party data?