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The Second Meeting: Syncing Value and Needs

Iannarino

There are several things making it more challenging to acquire a first meeting , like the overwhelming volume of emails, voicemails, and other messages your contacts receive. The upside of having data on your strategic clients is that you speed up your ability to contact them for a meeting.

Meeting 246
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Your Contacts Are a Reflection of Your Value

Iannarino

After I started providing an executive briefing during quarterly business reviews with my contacts, executive leaders started joining these meetings. When my contacts started to share with their senior leaders our data, our insights, and what we believed would happen in the future, the senior leaders started to show up.

Contact 292
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The Single Reason You Can't Get a Meeting

Iannarino

To succeed in sales, you need to be able to acquire a first meeting. That is your audition, and your contact will decide whether you are worth a second meeting. If you cannot book a first meeting, it means your approach sends the message that meeting with you isn’t worth your contact’s time.

Meeting 232
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How Your First Meeting Repels Your Prospective Client

Iannarino

The Gist: The way to a second meeting is a valuable first meeting. A lot of legacy practices prevent second meetings. You never get a second chance to make a first impression, which means you have a lot riding on your meeting with a new client. How to Avoid a Second Meeting. Low-Value Conversations.

Meeting 314
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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals.

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How to Organize a Prospect List for Booking First Meetings

Iannarino

It's important to be organized in sales. You always have open loops you need to close, like sending a new contact the case study they requested. Or perhaps you owe another client an edited contract for a new offering they are interested in buying.

Meeting 272
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A Short Success Plan for B2B Sales and Enterprise-Level Clients

Iannarino

Nurture Customer Relationships in Sales Environments : In a world where sales strategies lean toward transactions, fostering strong customer connections sets you apart. In an era dominated by digital screens, the profound advantage of investing time with your contacts cannot be overstated.

Clients 199
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Intent Signal Data 101

How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? This infographic clarifies three common areas of confusion: How does company-level and contact-level data differ? Which type of intent data is best for meeting specific goals? Intent signal data can help.