Expanding Business Contacts in Large Accounts: Strategies for Success
Iannarino
APRIL 28, 2024
Discover how increasing your business contacts can drive larger deals and deeper engagement in enterprise clients.
Iannarino
APRIL 28, 2024
Discover how increasing your business contacts can drive larger deals and deeper engagement in enterprise clients.
Iannarino
MARCH 29, 2022
After I started providing an executive briefing during quarterly business reviews with my contacts, executive leaders started joining these meetings. When my contacts started to share with their senior leaders our data, our insights, and what we believed would happen in the future, the senior leaders started to show up.
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Iannarino
FEBRUARY 3, 2023
They now resist the self-oriented legacy approach to sales, which are typically designed by a marketing team. When your sales conversation doesn't create value for your prospect, it provides a poor and inadequate B2B sales experience. You need a better sales style.
Iannarino
SEPTEMBER 19, 2023
It is your responsibility to create value for your contacts and stakeholders in the sales conversation. Almost everything you have been taught and trained to do works against this critical outcome.
Advertiser: ZoomInfo
Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.
Salesforce
JULY 18, 2022
That’s especially difficult for contact centers, where siloed data, disconnected systems and labor shortages already lead to long wait times. While these challenges may affect your contact center revenue, the real impact is on customer experience. Identify your contact center’s expenses. How to create contact center revenue.
Iannarino
MARCH 12, 2024
One of the differences between the legacy and modern approaches to sales is the type of information they utilize, as well as the information they don’t use, let alone prefer. Not all information is valuable to your contacts, and much of what some representatives use has no value at all.
Advertiser: ZoomInfo
Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.
Advertiser: ZoomInfo
From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program. Inadequate contact inventory within universe.
Advertiser: ZoomInfo
Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Critical integrations that fit directly into your sales processes and workflows. So what’s the problem?
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals.
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How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? This infographic clarifies three common areas of confusion: How does company-level and contact-level data differ? Intent signal data can help. What exactly is first-party, second-party and third-party data?
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
Most buyers today spend approximately two-thirds of their journey digitally and anonymously before contacting vendors directly. While intent data can be game-changing for gaining attention, its true superpower is driving purposeful engagement toward purchase while reducing sales cycles and costs.
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