Data Governance: Salesforce Objects in a Lead-to-Cash Process
Sales Hacker
OCTOBER 10, 2019
Which is why I’m going to outline some key concepts that should be considered and some pitfalls to avoid when designing the CRM process for a lead-to-cash cycle. Here’s what we’re going to cover: Salesforce objects. Data Governance & Salesforce Objects. Customer Record Objects. Transactional Objects.
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