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Oracle enhances its Unity CDP offering

Martech

A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. This features a connection between customer and financial data and is aimed at supporting a range of GTM motions including recurring revenue, usage-based, and consumption-based strategies.

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GTM 151: AI-First GTM, Lean Teams, & Customer Obsession with Dennis Lyandres

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Dennis Lyandres is an Advisor with ICONiQ and a Board Member of Speedchain and CaptivateIQ. He’s now an investor, advisor, and board member to iconic B2B SaaS companies, and one of the most respected voices in GTM for vertical SaaS.

GTM 83
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GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud.

GTM 67
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What If We Started Thinking About Durable Revenue and Revenue Quality?

Partners in Excellence

As we look across all sorts of industries/markets, for example capital equipment, construction, financial services, healthcare, retail, consumer products, entertainment/gaming, real estate, technology, and others, we find their revenue models built on some or all of these four basic models. What are we doing to make leaving us unimaginable?”

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GTM 140: How Microsoft Scaled from $600M to $5B: The Enterprise Playbook with Hayden Stafford

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more. So enabling them.

GTM 62
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Sequoia India: 22 Things We Learned from SaaStr Annual

SaaStr

Learnings on GTM. Pricing/Packaging (PP) is a key component of GTM. PP could be a strategic enabler of GTM scale up if done well. The former CRO of a successful prosumer SaaS company shared how they gave away free annual licenses for all new users over and above the ones contracted. That’s too tactical.

GTM 117
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Sales and GTM in Uncertain Times with Adnan Chaudhry and Matt Garratt (Video + Transcript)

SaaStr

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. Contract modifications were still so decentralized. Some are in retail, some are in hospitality.

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