How to use Meta Ads for lead generation: A 9-step guide
Search Engine Land
AUGUST 8, 2023
But that doesn’t mean you can’t use Meta Ads for lead generation. From B2B tech companies to professional and local services, there’s no reason you can’t use the world’s largest social network to generate a pipeline for your business. View-through conversions tend to over-report, in general, because everyone will see the ad.
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