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How T-Mobile Became the #2 U.S. Telecom – and Increased Market Share 5X in a Year

Salesforce

Ultimately, it’s all going to be up to the imagination of innovators everywhere and what they do with the technology. When I look back to when 4G was being brought to market by our industry, 2010 to 2020, we didn’t know how the world would use it. 4G technology would unlock incredible innovation.

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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Margins bottom out in the absence of critical marketing levers like brand differentiation, ecosystem engagement and positioning. Reducing marketing budgets while facing business headwinds debilitates revenue goals and depresses network effects. Winning marketing organizations self-regulate. But times have changed.

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Microsoft is improving its ad platform. Here’s why brands should give it a shot in 2023

Search Engine Land

Why should search marketers root for competitors like Microsoft Ads? Having competition for Google search encourages companies to innovate, invest in better search technologies, and create better user experiences. Competition also keeps prices down and helps to ensure that no one search engine has too much market share or power.

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Virtual Selling: How to Excel and Crush Your Sales Quota

Highspot

Virtual selling is a technology-driven approach to sales. Essential skills include the ability to: Master digital technology: Learn and utilize digital tools and platforms to enhance sales effectiveness. Your sales process will require new technology and techniques at every stage.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

X decided d to start outsourcing the sale of some of its ad space by joining forces with the Google Display Network in October. The Microsoft Audience Network moved predictive targeting to general availability in June. Microsoft Advertising Network for retail rolled out in the US in September.

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Is the Head of Sales Job Going Extinct? The Rise of the CRO

Salesforce

They see how all departments can drive revenue for the company; those departments can include sales, marketing, customer success, and finance. The CRO leverages cross-functional knowledge to create a complete view of the customer lifecycle from bringing in new leads to closing deals to renewing customer contracts.

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How to Create a Structured and Scalable Sales Process

Highspot

These could range from increasing revenue to expanding market share or improving customer retention. Implement Tools and Technology Incorporate automation carefully in your sales process, balancing efficiency with the vital human touch necessary for building relationships. Close: Finalize the sale and sign contracts.

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