The CRO & CMO Playbook for Creating GTM Alignment
Sales Hacker
MAY 30, 2025
Shared decision-making on pricing, packaging, and promotions. ACD (average contract duration). At G2 , theyve created a culture of joint execution: Sydney Sloan (CMO) and Eric Gilpin (CRO) and created this culture: Bi-weekly pipeline reviews to unpack deal flow. Pipegen Tuesdays to rally both teams on prospecting. MQLs S0s/S1s.
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