Walmart launches Roblox metaverse experiences
Martech
SEPTEMBER 26, 2022
Walmart’s virtual hubs on the site will invite users to explore, play virtual games, listen to music and see other entertainment, as well as collect virtual merchandise, known as “verch.”. Our conversations with Roblox were insightful and we aligned a perfect storm of discovery.”. Why we care. Image: Walmart. Top-funnel for now.
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