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YouTube Ads: Unlocking high impact at minimal cost

Search Engine Land

Advertisers were shown how to improve their YouTube marketing strategies with cost-efficient, high-impact, tried and tested methodologies at SMX Advanced. The secret to creating high-reach, low-cost environments and making campaigns more effective lies within four specific variables, according to digital advertising expert Corey Henke.

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4 ways to use sales gamification in your sales process

PandaDoc

Research has shown that there are huge benefits to gamifying your sales process, including better worker productivity and retention when it comes to learning new things. In this article, we’ll take a closer look at sales gamification, why it works, and what you can do to gamify your sales process and increase your revenue.

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A 10-Step Process to De-Risk Your Redesign Projects

ConversionXL

I’ve lost count of the number of times I have worked with companies who have launched slick-looking brand new websites only for their conversion rates to plummet at launch (not to mention what happens to search engine rankings and traffic volumes ). Radical site redesigns are often the result of: ‘digital transformation’ or re-platforming.

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What is Sales Enablement? Definitions and Best Practices

Sales Pop!

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. What is Sales Enablement?

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The Complete Guide to Remote Sales

Gong.io

The global pandemic forced sales teams to change their processes and go digital. 50% of buyers say that working remotely has made the purchasing process easier. Remote sales or virtual selling is the process of prospecting, engaging, and closing deals from a remote location. This can result in inconsistent messaging.

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The Key To Success Is To Ask Only 4 Questions!

Partners in Excellence

But I’m not certain the issue is the volume of questions, but the quality of the questions and the ensuing conversations and shared learning that should result from great discovery calls. First, we misunderstand the discovery process. Too many sales people don’t have the ability to engage in a conversation.

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PPC prioritization: Knowing where to focus efforts to make the biggest impact

Search Engine Land

Those tools have replaced the manual processes of bidding and campaign optimization, allowing page search managers to focus on more meaningful tasks. Corcoran says that one area where page search managers can add value is by spending their time on high-impact items and deeper analysis to drive insights that other channels cannot provide.