Conversion Presentation Technology Tradeshows 
SBI
OCTOBER 24, 2019
Sales Tools to Increase Tradeshow ROI. Lately, I’ve seen specific functionality come to the forefront—features that make it easier to deliver content to prospects at tradeshows and to follow-up afterward. One of the key reasons is the lack of information collected from each conversation. Event ROI is often difficult to quantify.
SBI
MAY 5, 2020
Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person. Continue to book appointments for live ‘one to ones’ using the latest live video technology.
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Martech
SEPTEMBER 25, 2023
How these metrics are presented, however, makes all the difference. How many substantive conversations with customers or potential customers did sales have at the event? Showing an ROI for a tradeshow event should include all the possible activities that contributed. But marketers must try. A/B testing.
Hubspot
JANUARY 4, 2021
While there is significant diversity of ideas and visions presented below, I love the common theme of how we're working toward a better future together, which is why my prediction is this: Marketing in 2021 will be more empathetic than ever. Companies should be ready to be active contributors and bring practical value to the conversation.".
Heinz Marketing
FEBRUARY 20, 2019
2/26 Streamlining Webinar Operations with Integrated Technologies. Webinars have been done the same way for a long, long time, essentially comprised of one-sided PowerPoints, linear presentations, and a feeling of being lectured at. With a panel webinar, you become more approachable, more interactive, and more conversational.
Heinz Marketing
FEBRUARY 20, 2019
2/26 Streamlining Webinar Operations with Integrated Technologies. Webinars have been done the same way for a long, long time, essentially comprised of one-sided PowerPoints, linear presentations, and a feeling of being lectured at. With a panel webinar, you become more approachable, more interactive, and more conversational.
Hubspot
MARCH 26, 2015
Can technology make us less or more human? Instead, perhaps we should be asking: How can we architect experiences where technology fosters connections? This was right after the introduction of the iPhone, and there were very few -- if any -- firms navigating how modern technology could be used from a brand perspective.
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