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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

New GA4 fractional, cross-channel web conversions feature on April 18. Google CEO Sundar Pichai told Steven Levy in a Q&A published on Wired in September: “[SGE] will have a space for ads in a way that makes sense for users and particularly on commercial queries.” New item-scoped custom dimensions for GA4 on March 17.

Retail 124
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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions. How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention.

UX 121
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What Does the Future Hold for Conversion Optimization?

ConversionXL

Similarly, conversion optimization moves quickly. Conversion is expanding beyond just the core user experience. More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. Conversion Optimization as a Mainstream Discipline.

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Nudge Marketing: From Theory to Practice

ConversionXL

In other words: Behavior = motivation x ability x prompt. Nudges are small, but they can have a big impact on conversions, sign-ups, revenue, and customer loyalty. Without understanding the psychology behind the choice architecture, these “bad” nudges can hurt the user experience. Image source ).

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product. Analytical capability: Possessing Excel or SQL skills to extract data and gather insights on experiments to make better decisions. Convincing users to stick around is crucial for growth. Activation.

Growth 113
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How to do a quick SEO accessibility check

Search Engine Land

Main navigation A consistent navigation structure facilitates a smoother user experience on a website by minimizing potential confusion. Conversely, unpredictable or inconsistent layouts can block users from efficiently locating the necessary information. It promotes internal linking and helps with page discoverability.

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How to Build a Product Launch Strategy

ConversionXL

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. X demos booked in introduction, X revenue in growth). Without this, your team may struggle to engage and excite leads, leading to minimal interest and suboptimal conversions.

Launch 96