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The New Sales Conversation

Iannarino

The Gist: A new sales conversation is replacing the traditional sales call. The new conversation provides value in areas where we have not yet enabled salespeople. There is a new sales conversation , and it shares little with legacy sales techniques of 10, 25, or even 50 years ago. The Salesperson’s Dilemma.

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Legacy Approach vs Modern Sales Conversation Structures

Iannarino

The Gist: The legacy approaches to the sales conversation have created a form of commoditization. In these approaches, conversation order is a well-worn path that prevents differentiation. For salespeople who want to be treated as partners, there is a new sales conversation that creates greater value. Rapport-Building.

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Everything Wrong with Prospecting

Iannarino

The Gist: We are increasingly choosing prospecting approaches that harm our professional relationships. We cannot continue to choose prospecting methods that destroy any possibility of a future relationship. Few professionals would sell something to someone who wouldn’t benefit from what they sell.

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How to Prepare for a Client Conversation

Iannarino

The Gist: Preparation can improve your ability to deal with client conversations, especially difficult ones. Designing and rehearsing your talk tracks will provide you with confidence and a chance to tighten up your arguments. I almost called this post “How to Have a Difficult Conversation with Your Client.”

Clients 301
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One Cause of an Aversion to Prospecting

Iannarino

The Gist: Prospecting isn’t easy, but it’s even harder with a poor strategy. Our only tool in sales is a conversation, making language a primary variable to success. An aversion to prospecting is often caused by horrible approaches to asking for a meeting. The Aversion to Prospecting.

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How Your First Meeting Repels Your Prospective Client

Iannarino

The reason clients disengage is because the conversation isn’t one they find valuable. That first meeting can end with you impressing your client by using their time wisely and making the experience a valuable one, moving both of you forward in the sales conversation. Low-Value Conversations. How to Avoid a Second Meeting.

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Want Faster Conversions? Include All Prospects Early and Often

SalesProInsider

Virtual prospect meetings became mainstream in 2020 because we didn’t have a choice. Yet, while they were forced, there seemed to be a “magic” to these virtual sales meetings because we no longer had to travel, only had to focus on our appearance from the waist up, and could work with anyone anywhere! Assumptions.