Salesforce

JUNE 17, 2025

Traditional user experience (UX) work assumes you’re designing screens that will be built exactly as drawn. Evolve from old UX practices Upskill to semantic thinking Immerse yourself in ontology Design for modular systems, not screens Embrace being a curator What is generative development? Let’s unpack what that means.

UX

Search Engine Land

SEPTEMBER 11, 2024

Conversely, if you find a significant disparity, it could indicate a need to prioritize speed optimization efforts. As a rule of thumb, if you can’t measure either an SEO improvement or a UX improvement, you should seriously reconsider whether it’s worth including in your audit.

High impact

Martech

AUGUST 8, 2025

For brands, poor product discovery isn’t just a UX hiccup—it’s a conversion killer. The post Zero-party data in action: How top brands turn product discovery into conversions appeared first on MarTech. Shoppers won’t wait around. If they can’t find the right product fast, they’ll bounce—taking potential revenue with them.

Conversion

Search Engine Land

SEPTEMBER 27, 2024

Additionally, collaboration between the SEO team and the UX team is essential. Dig deeper: Boosting search conversions: 5 behavioral strategies to test Get the newsletter search marketers rely on. A website that fails to convert users won’t support the SEO strategy and vice versa. Aligning data across teams is crucial.

UX

Salesforce

MARCH 6, 2025

Many teams already had relevant experience, such as building AI capabilities and conversation design. The perfect fit for this role is someone skilled in UX design and user behavior. By putting them on the same team, we made it easier to collaborate, share ideas, and find new ways to work better together.

UX

Search Engine Land

OCTOBER 7, 2024

Overall, video content helps in engagement and improve conversions and saturating SERPs. Mobile dominance Since most images and videos are consumed on mobile devices, it is crucial to ensure that your UI, UX and assets are optimized for mobile.

CTR

RingDNA

APRIL 17, 2025

Prompt Favorites helps reps and managers instantly access proven sales prompts, making conversations sharper , more consistent, and more impactful, all within Revenue.io. Even with AI in the mix, too many reps are still relying on memory or gut instinct to drive conversations. The best conversations aren’t one-offs.

Objectives and Key Results

Martech

JULY 15, 2024

Would adhering to them improve UX or help with conversation rates with certain customer segments? For example, a company may make some significant UX changes to a website that yield positive results. What do regulators and insurers expect of the company? Standards When it comes to accessibility, what standards, like WCAG 2.2

Contract

Martech

APRIL 1, 2025

Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. UX checks: Regularly test navigation, page speed and mobile responsiveness to ensure optimal usability. Email: Business email address Sign me up!

Conversion

PandaDoc

JUNE 22, 2025

Better open rates, conversions, and long-term loyalty. Make sure you provide user training for your teams and choose the right CRM for your business , especially if it has an intuitive UX. Targeted marketing CRMs allow you to segment customers so that you can deliver tailored campaigns that actually increase engagement. The result?

CRM

Veloxy

JULY 23, 2025

Unfortunately, the truth is that tasks such as admin or travel can start to crowd out these much more important steps, reducing the number of honest conversations they have and preventing them from fulfilling their quotas. Creating and copying meeting notes between team members duplicates the effort needed to have any conversation.

Product

Salesforce

MAY 8, 2025

We caught up with Ned Moore , Head of Ecommerce Product, Engineering, & UX Design at Shoe Carnival, to learn more about the migration and its success so far. Heres our conversation, lightly edited for clarity and conciseness. As a result, we saw a 39 basis-point lift in conversion.

UX

Salesforce

JUNE 19, 2025

To that end, we relied on the breadth and depth of user experience (UX) and product designers across our company. Define the structure of agent conversations to improve usability. We established content guidelines to give each agent a clear, consistent conversational structure. What an agent says and when matters.

UX

Martech

JUNE 12, 2025

Generic messaging kills conversion. Low conversion rates. You don’t ask your UX designer to lead product strategy. Poor market positioning that slows down ARR growth Without a senior leader to shape the narrative, pressure-test messaging and own win/loss insights, startups often sound like everyone else. Lower close rates.

GTM

Salesforce

DECEMBER 20, 2024

Our teams at Salesforce start by asking if the job to be done is best facilitated by a conversational experience at the beginning of the process. We can think of messages in the conversation feed as either user inputs , what you type and send to Agentforce, or the Agents responses, or Agentforce outputs.

X-functional

Martech

JUNE 17, 2025

Without a UX designer in the middle, I have limited means to show the visualized page, leading to endless rounds of back-and-forth, meaning my creative momentum tends to hit a wall. It created a landing page that facilitated richer conversations and helped me move from zero to something.

UX

Sales Pop!

NOVEMBER 10, 2024

When you’re running an ecommerce business, it can be easy to get caught up in metrics, conversions, and the latest digital marketing trends. Ensure Product Customization UX is Intuitive Product customization is a great way to give customers exactly what they want, but it’s essential to make the process smooth and intuitive.

Angle

SaaStr

APRIL 13, 2025

As we gear up for 2025 SaaStr Annual, May 13-15 in SF Bay , we wanted to take a look back at one of your favorite SaaStr conversations with Parker Conrad at SaaStr. Shared UX : Customers gain “superpowers” by learning one system, making them more likely to buy additional products. And … the top mistakes they made.

Cross-sell

SaaStr

JUNE 9, 2025

And when renewal time comes, that upsell conversation just got a lot harder. But we do use it significantly less than we did 18 months ago. Our DAUs / MAUs are down. Our feature usage is down. Because we are using AI tools to do more. This is stealth AI churn, and it’s coming for every B2B category.

Customers

Sales Hacker

MARCH 25, 2025

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. You can just have a conversation to find out the opening hours for the local store and navigate straight there. And what, what, percentage of conversations do you have?

GTM

SaaStr

JUNE 12, 2025

It’s not just better UX. They built the dominant conversational AI. Your CRM, project management, analytics, HR systems, and more all become backend services that ChatGPT orchestrates through conversation. Instead of you adapting to multiple interfaces, one conversational interface adapts to all your business systems.

B2B

Martech

MAY 9, 2025

Testing designs, copy and other UX elements as part of a multivariate testing strategy can also cause paralysis analysis. An iterative approach to UX testing certainly can help address FOBO. The findings of an experiment can inspire further experiments to boost the conversion of any design element.

UX

Martech

DECEMBER 10, 2024

Generative AI introduces a significant opportunity for marketers to rewrite this narrative by owning the conversation. Tip: Optimize your website for search engines using SEO and user experience (UX) fundamentals and data-informed content strategy.

Engineering

Martech

MAY 29, 2025

Focus on metrics that reflect performance and signal opportunity: Conversion rate and average order value show purchasing trends by product and channel. These show how users engage and where they disengageoften before conversion rates decline. Funnel analysis : Visualize conversion paths from product view to purchase.

UX

SaaStr

APRIL 28, 2025

What’s Changing in Sales: The AI Revolution is Here — and Coming Fast After analyzing 139,000+ conversations through SaaStr’s New AI, it’s now clear from the data: AI is about to fundamentally transform B2B sales. This isn’t some distant futureit’s happening right now.

Negotiate

SaaStr

APRIL 7, 2025

conversations with our AI in just the first 30 days. With SaaStr AI, we’ve had almost 35,000 founder conversations in less than 30 days. There’s no human way we could have this many conversations – not me, not our team. That’s several orders of magnitude difference in just 26 months.

Launch

Martech

JULY 21, 2025

While we aren’t in a position to completely eliminate search volume yet, conversational AI search will eventually render keyword search volumes less relevant and less accurate. Invest in CRO and UX to get more from each site visitor 10. By inferring and synthesizing it from their history and context.

UX

Salesforce

NOVEMBER 1, 2024

Here’s everything you need to know about ecommerce site search best practices so you can increase conversions and deliver a stellar shopping experience. Natural language queries: As customers become more accustomed to conversational AI, queries will likely start to sound more and more like natural language.

UX

Martech

JULY 30, 2025

For example, I worked on an SEO and UX project for Maker’s Mark, where the brand story was at the forefront of the entire site redesign and content refresh. Great copy communicates your value and the next step to take, from first click to final conversion. This brand emphasizes legacy, craftsmanship and family.

Strategize

SaaStr

AUGUST 12, 2025

Career Development Conversations : During weekly career discussions, Duffy asks, “How are you leaning into AI? ” conversations that creative teams know all too well. This approach is inspirational rather than mandatory, giving employees authority to innovate. Because this will make you more marketable.”

Launch

Salesforce

MAY 27, 2025

In addition to supporting collaboration through threaded conversations and offering a searchable history for easy access to past insights, Slack also provides the interactive elements (buttons, list menus, etc) needed for a fully-featured application. Conversation over. And here at Salesforce, our users live in Slack.

SQL

Martech

APRIL 10, 2025

I hope your conversions soar like mine. I would describe Microsoft Clarity as a user experience (UX) insights tool because it reveals how people navigate, use, and interact with your website. The better you optimize for user interests and behavior, the more likely you will see increases in conversions and sales.

UX

Salesforce

JULY 29, 2025

This research takes an inward look at how AI is transforming the day-to-day realities of our user experience (UX) design team: how workflows are evolving, what new skills are emerging, and how expectations are shifting. Here’s what you’ll learn: What are Jobs to be Done for UX Designers? Here’s what they imagine for the future.

UX

Sales Hacker

MAY 27, 2025

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. I’ve been super, super excited for this conversation and I’ll jump right in. Visit gtmnow.com for more episodes and other interesting content. Sean, welcome to the podcast.

GTM

SaaStr

MARCH 9, 2025

4 Unexpected Learnings: Parallel AI experiences often fail : Calendly’s experiment with a conversational scheduling chatbot couldn’t retain users because the original experience was more efficient. Building separate AI interfaces can create unnecessary tech debt and learning curves.

UX

Salesforce

JULY 28, 2025

Driving sales and conversions : Creators boost sales through affiliate links and special discount codes, making it easy to track exactly how their content affects purchasing decisions. Set up key performance indicators (KPIs) aligned with your goals — including engagement rates, follower growth, views, email open rates , or conversion rates.

E-commerce

Salesforce

MARCH 31, 2025

Heres our conversation, lightly edited for clarity and conciseness. If youre developing something from scratch, the balance between personalisation and UX should definitely be a discussion with the development team. Both of those perspectives are necessary to have a productive headless conversation.

Consult