Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Your go to market motion has to be driven by the product.

GTM 71

GTM X-functional Start-ups Campaign 71

Sales Hacker

NOVEMBER 14, 2019

ABE is more than just a marketing campaign or a sales process — it’s a mindset. Account-Based Everything is a strategic, go-to-market approach that orchestrates personal-marketing, sales, success efforts to drive engagement, and conversions at named accounts. Industry, market, and vertical. Projected financials.

Technology 74

Technology Technology Cross-sell Referrals 74

Highspot

AUGUST 18, 2024

Developed by Winning by Design, the SPICED framework is a five-step sales methodology that helps go-to-market (GTM) teams diagnose customer needs, recommend a compelling solution, and maintain strong, lasting relationships. Example impact questions are: Are these challenges impacting your revenue or market share?

GTM 52

GTM Retail Drivers/motivators Contract 52

SBI

SEPTEMBER 8, 2014

We built our technology to maintain profiles on all meaningful companies and decision makers worldwide, from basic data like revenues, employee counts and email addresses, to real-time insights on companies and people, while analyzing relationships that help our customers go to market. Umberto: It’s the drive to relevance.

Up-sell 51

Up-sell Closing Sell X-functional 51

Sales Hacker

JANUARY 13, 2021

CRM application licenses a natural language search technology. For example, Accenture sells a CRM system with a multimillion dollar engagement that provides customization, training, and implementation to its end-customer. Implementing an OEM go-to-market (GTM) strategy. ERP system licenses graph database technology.

GTM 85

GTM Negotiate Profit margin Contract 85

Highspot

FEBRUARY 14, 2024

By defining specific goals and identifying key performance indicators (KPIs), a sales and marketing plan provides a structured framework for marketing and sales to align their go-to-market efforts. And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52

Highspot

FEBRUARY 14, 2024

By defining specific goals and identifying key performance indicators (KPIs), a sales and marketing plan provides a structured framework for marketing and sales to align their go-to-market efforts. And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52

SalesHandy

JULY 12, 2022

Increasing Customer Lifetime Value (CLV): When you have a go-to-market strategy that is targeting the right customers, by default, your customer lifetime value (CLV) will experience a gradual increase. Quantitative data (internal data) requires looking at historical customer data from CRM or sales automation software.

Customers 59

Customers Cross-sell Represent Up-sell 59

Lead Fuze

JANUARY 1, 2022

The software company that created this CRM application has a new tool called “natural language search technology” which allows users to input phrases into the system in order to find records. For example, Accenture has a client that pays them $2 million for customized training and implementation of their CRM system.

Negotiate 52

Negotiate Profit margin Contract Price 52

SaaStr

JULY 29, 2022

And it became a massive capital sink, as the company changed its go-to market around five million in revenue. In other words, is it make sense to just try to grab market share and go free and then try to cash in revenue later? And they’ll just go and you need to give them a little bit of data.

Price 107

Price Product Start-ups Niche 107

SaaStr

MARCH 8, 2019

We had a hell of a time implementing, because we had to put in a concept management system, put in a blog, hire an SEO guru, hire a social media, blah, blah, blah, and then build the CRM. So HubSpot became a software platform that companies would use to transform the way they market from outbound to inbound. It’s the same car.

Cold Call 22

Cold Call Trust Go To Market B2C 22

Sales Hacker

MARCH 2, 2020

Can succeeding in sales be as simple as hooking up the latest CRM tool or perfecting your social media profiles and waiting for qualified leads to automatically show up in your inbox? Growth requires taking market share from your competitors, while they try to do the same to you. SalesTruth. Mike Weinberg.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

Heinz Marketing

APRIL 2, 2018

I got a chance to check out the product and what you guys are building, and very impressive the way you guys are rethinking essentially just general design and presentations and specifically visual presentations for Go To Market teams. Alli: Absolutely. So they were trying to position ourselves as an advisor to them in the space.

Pipeline 57

Pipeline Sales Presentation B2B 57

SaaStr

MARCH 8, 2019

We had a hell of a time implementing, because we had to put in a concept management system, put in a blog, hire an SEO guru, hire a social media, blah, blah, blah, and then build the CRM. So HubSpot became a software platform that companies would use to transform the way they market from outbound to inbound. It’s the same car.

Cold Call 43

Cold Call Trust Go To Market B2C 43

Heinz Marketing

FEBRUARY 5, 2025

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Looking Back: The Growth-at-All-Costs Era Just two years ago, the B2B market was fueled by a growth at all costs mentality. Companies prioritized market share over profitability, pouring resources into customer acquisition without a clear path to sustainable returns.

Growth 74

Growth B2B GTM Pipeline 74