Partners in Excellence

JANUARY 16, 2025

” But coaching, at least in selling and GTM is very focused and specific. We have marketing, CRM, and other tools that prompt us to reach out to a customer, giving us a lot of background about why, giving us recommendations about what we might talk about. And this is exacerbated by all the AI adaptations and LLMs.

Objectives and Key Results 125

Objectives and Key Results Objection handling GTM Pipeline 125

SaaStr

DECEMBER 12, 2023

The landscape for Go-to-Market (GTM) will be changing over the next 12 months in terms of roles within GTM, in combination with how buyers make purchases and the decision-makers involved. Let’s look at common mistakes in SaaS GTM playbooks and what to focus on instead. Next, you’ll want to align all of this with your CRM.

GTM 117

GTM CRM Pipeline Referrals 117

Sales Hacker

MARCH 30, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud.

Cold Call 67

Cold Call GTM Objection handling Sales 67

Gong.io

DECEMBER 21, 2021

If you don’t break your GTM model, your growth will. In their initial stage of growth, most CEOs, CROs and CMOs expect that if they can crack the code on their company’s go-to-market (GTM) model — product-market fit, ideal customer profile, differentiated value, market positioning, and sales model — then they can just focus on executing it.

GTM 118

GTM Objectives and Key Results Growth Pipeline 118

Sales Hacker

JANUARY 22, 2024

Max Altschuler is the Founder and General Partner of GTMfund , an early-stage fund focused on B2B SaaS startup backed by the world’s best tech GTM leaders. The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 102

GTM Pipeline CRM Go To Market 102

Sales Hacker

JANUARY 2, 2024

Guest Speaker Link: LinkedIn: www.linkedin.com/in/eranaloni/ Host Speaker Links: LinkedIn: www.linkedin.com/in/ssbarker/ Newsletter: thegtmnewsletter.substack.com/ Sponsor: Common Room enables you to turn any buyer activity into pipeline. You can try it for free today, or book a demo to go deeper at www.commonroom.io.

GTM 113

GTM Pipeline CRM Strategize 113

Sales Hacker

NOVEMBER 5, 2024

Previously, he founded TalentBin, a talent search engine and recruiting CRM that was acquired by Monster Worldwide in 2014. 34:35) Implementing “PG Tuesday” as an effective pipeline generation strategy. (31:55) 34:35) Implementing “PG Tuesday” as an effective pipeline generation strategy. (31:55)

GTM 96

GTM Drivers/motivators Pipeline Sales 96

Sales Hacker

OCTOBER 27, 2023

This pipeline slowdown calls for something other than ‘more of the same.’ It calls for extreme intentional in order to dislodge stuck deals and reinvigorate the pipeline – this week we’ve got you covered on core tactics that are working to move the needle. See more top GTM jobs here. Let’s get into it. Let’s get into it.

Pipeline 117

Pipeline GTM Cross-sell Sports 117

Sales Hacker

JANUARY 9, 2024

He oversaw all things GTM there, including G&A and Product. Guest Speaker Link: LinkedIn: www.linkedin.com/in/mikemolinet/ Host Speaker Links: LinkedIn: www.linkedin.com/in/ssbarker/ Newsletter: thegtmnewsletter.substack.com/ Sponsor: Common Room enables you to turn any buyer activity into pipeline.

GTM 112

GTM Pipeline CRM Growth 112

Martech

MARCH 4, 2025

Today, marketing is a core strategic pillar that shapes not just pipeline and revenue but also customer experience, product positioning and competitive differentiation. With access to deep data insights, marketing leaders now co-create go-to-market (GTM) strategies with sales and product teams. Processing.

Drivers/motivators 126

Drivers/motivators Strategize B2B Growth 126

Highspot

MARCH 24, 2025

Key Takeaways GTM operational excellence improves efficiency, aligns sales and marketing operations, and enables your teams to close complex deals faster. Companies with strong GTM enablement see 49% higher win rates on forecasted deals. What is GTM Operational Excellence? What is GTM Operational Excellence?

GTM 52

GTM Cross-sell Pipeline CRM 52

Sales Hacker

MARCH 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jaleh Rezaei is the CEO & Co-founder of Mutiny, a company reimagining the B2B buying experience by transforming transactional relationships into meaningful connections through AI-powered personalization.

GTM 63

GTM Sales Pipeline Technology 63

Highspot

MARCH 12, 2025

Key Takeaways GTM efficiency leads to better internal coordination and a smoother customer journey. Top B2B companies maintain a GTM Efficiency Factor below 100%, meaning they spend less than $1 in sales and marketing to generate $1 in new ARR. Below are four reasons GTM teams stumble. The good news is that you can fix this.

GTM 52

GTM Go To Market Objectives and Key Results Follow-up 52

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast. So like, if I go back.

GTM 65

GTM X-functional Start-ups Relationship building 65

Sales Hacker

APRIL 1, 2021

A human shield for a sales leader boss who failed up fast and never actually learned / used CRM. Revenue Optimization” — Keith Jones , Manager, GTM Systems at MURAL. The post RevOps Will Fix Your Pipeline and Your Love Problems appeared first on Sales Hacker. Happy April 1st. Want the real answer?

Pipeline 118

Pipeline Angle GTM Consult 118

Sales Hacker

MAY 9, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. AI is transforming the process of building products.

GTM 82

GTM Launch Represent Growth 82

Sales Hacker

OCTOBER 25, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. Marketing, sales, CS, product and even ops all play a role in building pipeline.

Product 64

Product GTM Niche Growth 64

Sales Hacker

SEPTEMBER 27, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Why partnerships lead to pipeline in outbound Quick summary: It builds trust at scale: Ecosystem-led approaches are built on the principle of operationalizing trust through partnerships.

GTM 106

GTM Launch Pipeline Strategize 106

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. Revenue Operations , or RevOps, is all about aligning your GTM teams (sales, marketing, and customer success) to drive growth. 80% of companies with real-time analytics outperform peersRevOps makes this possible.

Growth 52

Growth GTM Objectives and Key Results CRM 52

Heinz Marketing

OCTOBER 3, 2024

By aligning goals and KPIs such as revenue targets, pipeline growth and customer retention, a holistic strategy makes sure everyone is working toward the same shared outcomes. These goals and KPIs include revenue targets, pipeline growth and customer retention rates. The following six strategies can help.

Growth 97

Growth GTM Pipeline Go To Market 97

Sales Hacker

JANUARY 19, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. Start-ups to watch: breathing ai – they have a free Chrome extension.

Growth 118

Growth GTM CRM Launch 118

Heinz Marketing

MARCH 15, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Well, welcome everyone to another episode of Sales Pipeline Radio.

Pipeline 120

Pipeline Sales Technology Technology 120

ConversionXL

AUGUST 27, 2019

Confusing GTM and Segment. There is some overlap between Google Tag Manager (GTM) and Segment. GTM, as its name accurately puts it, is a tag manager. GTM also lacks a translation (transformation) layer for your data. Further, Segment works on the client-side and server-side , while GTM works only on the client-side.

GTM 124

GTM X-functional CRM Technology 124

Sales Hacker

JANUARY 5, 2024

There is room for combinations in different parts of your GTM motion. Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue.

Product 121

Product GTM Sales CRM 121

Highspot

FEBRUARY 20, 2025

By aligning go-to-market (GTM) teams under one shared knowledge base, you equip each functionsales, marketing, customer support, and others to seamlessly collaborate, maintain a consistent brand voice, and deliver outstanding customer experiences. Armed with this knowledge, teams can drive GTM success.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Sales Hacker

OCTOBER 20, 2023

Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and education on social platforms. Thanks for reading The GTM Newsletter! See more top GTM jobs here. Use Fewer Resources.

GTM 124

GTM Education Sales B2B 124

Sales Hacker

AUGUST 26, 2022

These can get captured from sources like CRM, email, phone calls, meetings, calendars, or other tools. And as much as 79% of opportunity-related data collected by sales reps never make it to the CRM. Second, data that does get captured in systems like CRM is not reliable. Are the email IDs in the CRM correct to begin with?,

GTM 103

GTM CRM Pipeline Contact 103

Sales Hacker

DECEMBER 1, 2023

Most often, it comes down to go-to-market (GTM) execution. UserGems : Behind the curtains UserGems just had their best quarter in company history across GTM metrics – all revenue, logos, and brand metrics (organic growth, category creation, etc.). However, there are companies excelling despite the challenging macro environment.

GTM 114

GTM Contract Represent CRM 114

Sales Hacker

JANUARY 27, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue.

GTM 115

GTM Niche CRM Account management 115

Sales Hacker

APRIL 8, 2024

In the competitive arena of B2B sales, mastering the art of prospecting is key to ensuring a healthy sales pipeline, daily demos booked, and hitting your sales quota. Clay | Best Data Enrichment Platform For Prospecting Clay is an increasingly popular tool in the GTM space that helps teams build prospecting workflows and land more meetings.

B2B 121

B2B Prospecting Sales Price 121

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. AI is here, and it’s transforming how we sell.

GTM 112

GTM Sales Pipeline Growth 112

Salesforce

OCTOBER 4, 2024

Unify sales, finance, and legal on the #1 AI CRM When sales, finance, and legal are disconnected, the customer feels the pain. A revenue operations – or RevOps – team unites all data, communication, tools, systems, and people across your GTM team and ensures they’re joined in lockstep towards the same set of clearly defined revenue goals.

GTM 98

GTM Territory Finance E-commerce 98

Understanding the Sales Force

AUGUST 9, 2024

Most of the blog authors listed here are from tech companies selling AI, CRM, SEO, Content, Shopping Carts, Call Analyses, etc. Nearly every company executive I speak with is frustrated with sales process, forecasts, pipeline, performance, win rates and delayed closing. Somebody or a whole bunch of somebodies have lost their way.

GTM 81

GTM CRM Pipeline Sales 81

Martech

JANUARY 29, 2024

Ultimately, those invested in the pipeline’s success must agree on what qualifies as a “lead” to avoid conflicts and be on the same page about who is worth engaging with. When passing people over to the team with a knack for pounding an inbox, these details matter. However, a meticulously targeted approach is crucial.

B2B 130

B2B Lead generation GTM Pipeline 130

Sales Hacker

SEPTEMBER 2, 2023

Thanks for reading The GTM Newsletter! Pipeline analytics: Offers sales managers a view of their teams’ pipelines that goes beyond what’s available in their native SFA applications. So Clari/Boostup have a unique spot where they are the place where teams/execs can go to monitor pipeline/sales. That makes perfect sense.

GTM 95

GTM Negotiate Pipeline Contract 95

Hubspot

MAY 8, 2020

As HubSpot's Senior Manager of Accelerated Leadership Programs, Ryan Batter states, "The one common thread for all ABM strategies is a CRM in which teams can track company interactions, ideally across marketing and sales teams.". Look for a CRM that enables strong integrations to ABM-specific tools to customize your strategy.".

GTM 101

GTM Price Contact Campaign 101

Hubspot

NOVEMBER 16, 2023

And the most intelligent way to use intelligence as a B2B GTM professional is to drive customer retention.” – Yamini Rangan, CEO at HubSpot Yes! Generative AI is a powerful tool that is increasingly becoming indispensable to GTM teams. Inbound GTM strategies are also taking a big hit. I don’t disagree with Yamini. It never came.

GTM 78

GTM Trust Cross-sell CRM 78