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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. AI-Powered Tool Examples: HubSpot : For automated email marketing and customer relationship management (CRM).

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How to align your martech COE with organizational and go-to-market goals

Martech

It might use martech to disrupt the status quo and capture market share quickly. Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Boost engagement rates on key channels by 30%.

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Target ROAS in Google Ads: 5 key considerations

Search Engine Land

Results can vary from one business to another and across different sectors of the economy. This article outlines the key considerations in adopting Target ROAS to help you evaluate whether value-based bidding is a good fit for your business. The AI will automatically adjust bids with the conversion value against your ROAS target.

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Promotional Pricing 101: Everything You Need to Know to Get Started

Salesforce

Promotions are a key lever in the pricing toolkit, complementing discounting or special pricing. Buy one, get one (BOGO) This tactic trades margin for volume, resulting in larger cart sizes and moving inventory out. A promotion is run for a set time period to generate interest, sales, and revenue. How will you measure success?

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Local search in 2024: Key trends and tactics for marketers

Search Engine Land

Based on the searcher’s intent, search engines strive to surface results that will meet the searcher’s need – in other words, content that will engage them and provide a great experience. This article discusses the top areas location-based businesses need to focus on in 2024 and key metrics to measure performance and success.

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Combine ABM with sales enablement for better buyer engagement

Highspot

Key takeaways ABM and sales enablement help teams focus on the right accounts and equip reps with the tools to convert prospects into customers. Companies that align their sales and marketing grow 19% faster and 15% more profitably. This increases win rates, shortens sales cycles, and increases revenue from key accounts.

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Putting the Social into CRM Predictions for 2012 ? Score More Sales

Score More Sales

Putting the Social Into CRM Predictions for 2012. Having a sure-fire repository, or “catch-all” place to help support your business growth was the original purpose of a CRM system quite a few years ago. Let’s look at an old definition, the challenges with CRM, and some predictions for 2012. So what is next for CRM?

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