How to make the jump from product-market fit to platform-market fit
Martech
SEPTEMBER 20, 2024
The 3Ps model of GTM maturity Jason’s organization is working through the 3Ps model of go-to-market (GTM) maturity: Problem-market fit. Source: GTM Partners, 3Ps GTM Maturity Model It’s not just about selling more products. This sharpens the team’s upsell and cross-sell strategies, improving retention.
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