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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 123
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Sales Pipeline Radio, Episode 318: Q & A with Alan Gonsenhauser @agonsenhauser

Heinz Marketing

Matt : Yeah, or companies that have a history of selling to mid-market and SMB companies that don’t take the time to understand how an enterprise buyer buys and then don’t respect what is conveyed via a very different buying process. I’m a big believer in cross-functional alignment. And keep things simple.

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35+ Best Sales Email Templates To Close Deals

SalesHandy

All we want to know is how would that product help us I am investing X amount of money in it. Sales representatives, on the other hand, fail to establish a lasting impact with their sales introduction email and thereby lose the outreach game before it even began! This would guarantee to fetch you good sales in the long run.

Closing 98
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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Most likely, they’ll only remember one—your main selling point. Your PODs are where you’ll win the game. The limits of competitive analysis. is probably random.

UX 126
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How to Attract New Customers and Drive More Sales with TikTok Marketing

ConversionXL

The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. Which type of content gets the most engagement on other social networks? Cross-reference trending hashtags with topics that interest your audience.

Customers 115
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Cold Email: Everything a Salesperson Needs to Know

Veloxy

Just be sure you print and bookmark this blog post so you can take it with you wherever you go, wherever you sell. Cold emails are useful for other things too , including recruiting and networking. As far as they know you could be a scammer running a con game. And share it with your sales colleagues. Table of Contents.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

I’ve pulled together the top 97 books from a range of sales disciplines to give you the information you need to stay relevant, lead conversations, understand the trends — and of course, improve your game. The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling.

Sales 141