Martech

JULY 24, 2023

In that case, those messages usually go into your onboarding emails before you drop your customer into your regular promotional schedule. I also like the email that promotes their partnership program (second email). If you’re selling things without a compelling story, maybe not. The email is informative and comprehensive.

Cross-sell

Sales Hacker

JUNE 14, 2021

In fact, Mark Stouse said that most ABM content and campaigns work against the objective of ABM as it promotes “self-interests” vs. “team interests”. An e-commerce tech firm learned that there should not be a hand-off between sales and marketing once selling conversations begin.

GTM

Veloxy

JULY 23, 2024

Another example might be a technology company that sells software solutions. Using predictive sales analytics, they can discover that leads from the healthcare sector are more likely to convert within a shorter sales cycle. For example, you might discover certain products sell better during specific times of the year.

Technology

ConversionXL

JANUARY 29, 2016

Selling luggage ain’t exactly a sexy thing. Selling more than 17 million bags since 1998, eBags knew they had huge retargeting potential, but what they did with their data was pretty creative. Third, they used Gmail Sponsored Promotions to cross-sell complementary products to people who just bought something from other retailers.

Campaign

Martech

MAY 22, 2024

Unless you want to go through the whole exercise again, you need to put in place policies to promote good, clean data habits. Existing customers are less costly to acquire, provide upsell and cross-sell opportunities and will become advocates for your brand. The problem with diets is they tend to end.

Transportation

Martech

FEBRUARY 25, 2022

This includes cross-channel, multi-touch and multi-wave campaigns. Use cases focus on marketing and sales teams leveraging the platform across the customer lifecycle to improve communication strategies, including: Removing customers from a promotional campaign if there is an open ticket. Lifecycle Marketing (upsell/cross-sell).

E-commerce

Partners in Excellence

JANUARY 10, 2017

It’s what causes our customers and prospects to shut down, ignoring our best efforts to engage them and sell them something (you can begin to see the challenge with that statement.). Yes, every once in a while a customer or prospect crosses over to our side of the chasm. What are you doing to cross that chasm?

Cross-sell

Openview

NOVEMBER 20, 2017

Often, it’s not until the end of the process that companies ask a candidate to demonstrate their ability to sell something. I like promoting from within, but I also like adding people from the outside. Promoting from within creates a culture of ambition and meritocracy, while hiring from outside helps expand your culture.

Territory

Partners in Excellence

MARCH 25, 2023

ChatGPT: Unfortunately, I don’t have access to the Net Promoter Scores (NPS) for each platform as NPS can only be calculated based on direct customer feedback. It’s important to conduct thorough research and evaluate different sales enablement platforms based on your specific needs and requirements.

Price

SaaStr

JULY 8, 2020

Look, okay, let’s say half your business sells to eCommerce, but 20% sells to live events. So, it’s like in healthcare, one of my friends who’s a doctor says she feels like she fell asleep in 2020 and woke up in 2030 in terms of … Jason Lemkin: Yeah, I bet. There was price, place, promotion, and product.

Pitch

Sales Hacker

OCTOBER 7, 2021

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. Time to take notes. Anita Nielsen.

Sales

Sales Hacker

AUGUST 24, 2021

The ISS is a nonprofit organization that specializes in complex cross-border case management to protect migrant children. And of course, sales is part of that, because Jean is selling by virtue of storytelling and telling people about the organization. It’s very specialized in cross-border case-by-case management.

Service

Sales Hacker

OCTOBER 21, 2019

My advisor said the idea was great but that it wouldn’t work unless I learned how to sell. However, my plans changed once I discovered the unique challenges of selling. I’d have to say it’s either SNAP Selling or More Sales Less Time. . SNAP Selling focuses on how to deal with today’s overwhelmed buyers. Fail Fast!”

Sales

SaaStr

JULY 15, 2020

And so obviously the people that need consumers to spend money for their revenue and then their contribution margin just had no shot of selling things, look at model T-shirts or something. People are buying and selling houses. Right now if you look on the other side, an area I know a fair amount about, look at US real estate.

X-functional

Sales Hacker

AUGUST 31, 2021

In 2008, a year after graduating from my undergrad college, I read the book, Crossing the Chasm , and that really got me excited about Silicon Valley. So we tend to make very default-ish decisions like, “Salesforce sells per user, so we’ll also sell per user.” They’re undercutting anchor prices in the industry.

Product