The 5% Institute

DECEMBER 2, 2019

What is key account management? And what is the difference between key account management and sales? Then there is key account management and strategic account management – what is the difference? What Is Key Account Management? So what is key account management? What Is Key Account Management?

Account management 98

Account management Objectives and Key Results Cross-sell Strategize 98

Hubspot

MAY 1, 2019

A team without sales objectives is like a ship without a sail. Set your sales team up for success by developing sales objectives. They provide a direction for the sale department to reach goals like closing more deals, increasing revenue, retaining customers, and cross-selling. So, what are sales objectives?

Profit margin 96

Profit margin Objectives and Key Results Cross-sell CRM 96

Martech

SEPTEMBER 16, 2024

Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Boost engagement rates on key channels by 30%. Increase cross-sell and upsell revenue by 25%. Sample goals: Increase lead generation by 25% each quarter.

Go To Market 70

Go To Market Objectives and Key Results A/B testing Territory 70

Hubspot

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling. How to identify key accounts.

Account management 100

Account management Objectives and Key Results Cross-sell Non-Profits 100

Anthony Cole Training

SEPTEMBER 21, 2010

HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. Why Arent Your Salespeople Selling? 3 Lessons for Effective Communication in Selling. dealing with objections (7). How to Sell (21). key to sales success (4).

Objectives and Key Results 154

Objectives and Key Results Cross-sell Appointment Sales 154

Martech

MARCH 14, 2025

Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Improving cross-team collaboration Your use cases can promote collaboration by: Encouraging teams to define which data fields should come from each source.

Customers 106

Customers Cross-sell E-commerce X-functional 106

The 5% Institute

JULY 26, 2021

Selling real estate with the right consultative process is important; however prior learning how to close real estate deals; you first you need to know and learn the correct sales prospecting methods. Cross selling. Cross Selling. To learn more about cross selling, check out the related article below.

Real Estate 145

Real Estate Closing Cross-sell Objectives and Key Results 145

The 5% Institute

NOVEMBER 15, 2021

Although real estate can be difficult at times, especially when it comes to selling consistently; it doesn’t have to be. So; what’s the correct way to go about selling real estate? Cross selling. Prior to starting your outbound methods, do a quick marketing strategy breakout session, and understand their key demographics.

Real Estate 145

Real Estate Cross-sell Objectives and Key Results Clients 145

Highspot

JANUARY 23, 2025

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Soft skills training programs help bridge this gap by providing reps with interactive techniques for excelling, driving consistent results, and building stronger client relationships.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Hubspot

FEBRUARY 24, 2025

Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Table of Contents What is conceptual selling? While traditional selling asks, What do you need? Heres how it works.

Sell 46

Sell Drivers/motivators Objectives and Key Results Cross-sell 46

Martech

FEBRUARY 3, 2022

And how can we earn more respect for marketing as a function while delivering outstanding results at the same time? The key to solving this problem is transparency. As Peter Drucker famously said, “the aim of marketing is to make selling superfluous.” Cross-collaboration. It doesn’t have to be this way.

Objectives and Key Results 98

Objectives and Key Results Cross-sell Drivers/motivators Growth 98

ConversionXL

MAY 24, 2013

Continuously testing your hypotheses will not only yield good results for conversion rates, but will also give you a better understanding about your customers – Having a clear idea of what your customers actually like and prefer can do wonders for your branding and marketing in other channels as well. 2) Define your website goals.

A/B testing 131

A/B testing Objectives and Key Results E-commerce Real Estate 131

The 5% Institute

NOVEMBER 19, 2019

Selling luxury real estate when done correctly, can be an excellent and lucrative career. So how do you sell luxury real estate? In this guide, you’ll learn how to sell luxury real estate in eight steps, using a system followed and successfully executed by our Students from various countries, and who speak many different languages.

Real Estate 98

Real Estate Sell Cross-sell Objectives and Key Results 98

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. Product training is a structured learning process that helps team members understand, communicate, and sell a product. Deep understanding also equips them to handle objections confidently and convincingly, addressing customer concerns.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

SaaStr

DECEMBER 4, 2024

They experimented with pricing and packaging until they figured out how to reduce the limits back down to one user without hurting any of their key metrics. The key theme of how these successful SaaS companies have scaled and adapted their pricing is the value exchange of pricing and what your success metric is.

Price 113

Price Growth Objectives and Key Results Cross-sell 113

Martech

FEBRUARY 24, 2025

The result is a “Frankenstack” of systems requiring ongoing IT and system integrator support to function. Dig deeper: It’s the age of AI agents: See how marketers can build one themselves Potential benefits and challenges While AI agents promise to streamline martech, realizing its benefits requires tackling key obstacles.

Objectives and Key Results 101

Objectives and Key Results Government Technology Technology 101

Anthony Cole Training

FEBRUARY 24, 2012

HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. Why Arent Your Salespeople Selling? 3 Lessons for Effective Communication in Selling. dealing with objections (7). How to Sell (21). key to sales success (4).

Objectives and Key Results 144

Objectives and Key Results Cross-sell Drivers/motivators Sales 144

Heinz Marketing

NOVEMBER 30, 2021

How do you sell if you don’t know who you’re selling to? Your ideal customer profile definition should not only be clear and commonly agreed upon across your teams, but should also be objective and anchored in customer data. . It will inevitably guide key efforts down the line and therefore should include thoughtful analysis.

Customers 122

Customers Objectives and Key Results Cross-sell CRM 122

Adaptive Business Services

APRIL 21, 2021

Social selling for introverts? Still, I embrace the tenets of social selling. I am motivated by results more so than by activities. This all being said, while I am task focused probably 75% of my time, I can be very socially focused one-on-one (selling and with close friends) or when in front of a group (training or presenting).

Sell 90

Sell Objectives and Key Results Cross-sell Up-sell 90

RingDNA

MARCH 31, 2025

To stay ahead, sales ops leaders must embrace new technology, rethink traditional processes, and focus on data quality, automation, and cross-team alignment. Analyze sales conversations in real-time to improve coaching and objection handling. Here’s what’s changing in sales operations and what teams need to know to succeed.

Government 62

Government Cross-sell Objectives and Key Results CRM 62

Sales Pop!

SEPTEMBER 5, 2024

These methodologies are designed to ensure consistency, improve efficiency, and ultimately drive better sales results. These methodologies often include steps like prospecting, needs analysis, presentation, handling objections, and closing the deal. The tool then recommends a series of training modules focused on objection handling.

Objectives and Key Results 130

Objectives and Key Results Technique Objection handling Follow-up 130

Sales Gravy

NOVEMBER 20, 2023

On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on account management and account expansion selling. To effectively manage and expand accounts, it's crucial to have a deep understanding of the client's business and objectives.

Account management 111

Account management Objectives and Key Results Cross-sell Contract 111

Salesforce

OCTOBER 24, 2023

That’s the heart of value selling. What you’ll learn: What is value selling? Why is value selling important? See how it works What is value selling? Value selling is a sales strategy that focuses on helping prospects solve problems while delivering positive economic and resource impact.

Sell 104

Sell Pitch Objectives and Key Results Cross-sell 104

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. 22:00 Results from the UCE initiative: accelerated deal velocity and customer retention. No fluffjust real strategies, candid conversations, and proven results. As a key GTMfund partner, they equip sales and marketing teams with top performers.

GTM 78

GTM Engineering Customers Cross-sell 78

Martech

JANUARY 5, 2024

The key is a time-based behavioral scoring model layered atop a firmographic grade. Email campaigns become a key tool, not just for disseminating information, but for gauging response and engagement levels. As with previous phases, this one is not about hard selling. The biggest theme within this phase should be authenticity.

Prospecting 127

Prospecting Customers Cross-sell Objectives and Key Results 127

criteria for success

MARCH 11, 2020

Handling objections at the close is a common hurdle salespeople must overcome when finalizing a deal. Different buyer personas may also pose final objections to confirm they're making the right decision by purchasing your product or service. Objections are Opportunities. Objections are Opportunities. Handling Objections.

Closing 69

Closing Objectives and Key Results Objection handling Cross-sell 69

Salesforce

OCTOBER 29, 2024

Like other sales approaches, the goal of door-to-door sales is to establish a relationship with a customer, upsell , cross-sell, and close more deals. It involves highlighting key benefits, how they will help your prospect, and addressing potential objections. Being persuasive without being pushy is the key.

Objectives and Key Results 52

Objectives and Key Results Territory E-commerce Pitch 52

Gong.io

NOVEMBER 12, 2021

and cross your fingers that you sat in on the “right” calls. The goal of prospecting is to sell the meeting. In this prospecting call, that’s your only objective: Land the meeting and move the buyer down the funnel. . Instead, focus on selling the meeting. #2 The key is talking about VALUE. Speaking of Gong Data.

Cold Call 118

Cold Call Objectives and Key Results Negotiate Cross-sell 118

Veloxy

OCTOBER 29, 2021

This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. This includes tools designed to reduce the administrative burden on revenue operations and reps by automating non-selling activities. Don’t believe me? trillion of value in sales.

Sales 223

Sales Non-Profits CRM Pipeline 223

Hubspot

AUGUST 27, 2020

While individual selling styles, methodologies, and processes might differ, core sales techniques don’t change. Upsell or Cross-Sell Contest. This contest rewards the salesperson with the largest or most significant upsell or cross-sell. Sales Contests = Sales Results. Schedule three demos. Make 25 calls.

Cross-sell 92

Cross-sell Drivers/motivators Pitch Sales 92

Salesmate

JULY 8, 2020

If you’re serious about applying this approach, I recommend you buy the book Sell Like Crazy , by Sabri Suby. A drip campaign is a triggered sequence of automated emails aimed at achieving a specific result. If your prospect has sales objections or questions, this is where you get to address those. Sell their goals.

Pipeline 126

Pipeline Negotiate Objectives and Key Results Contract 126

PandaDoc

MARCH 25, 2025

If youre selling a cup of coffee, the options are relatively simple. Complex sales cycle stages The lengthier sales cycle for complex sales is a direct result of higher costs and greater decision-maker involvement. Objection handling: Customers may have concerns about pricing, competitors, or implementation.

Objectives and Key Results 52

Objectives and Key Results Contract Legal Sales 52

SaaStr

NOVEMBER 8, 2022

Most of you are familiar with the customer life cycle, including customer acquisition, onboarding, adoption, cross-selling and upselling, and retention. . As a leader, you need to build an alignment on common objectives with your stakeholders. At the top of the team performance pyramid is results. Commitment .

Objectives and Key Results 98

Objectives and Key Results Cross-sell Promote Construction 98

Sales Hacker

JUNE 14, 2021

You will see how ABM was used to: Create $2M wins with an account that sales and marketing were “chasing” for more than five years with no results. at” them) within key accounts they wanted to win, protect and expand. of total results, many service and technology firms are challenged with customer churn.

GTM 104

GTM E-commerce B2B Profit margin 104

Hubspot

JULY 7, 2019

To win new business and grow key accounts, account managers and sales executives must become thoroughly invested in their customer’s challenges, goals, and competitive landscape. Navigate internal politics and target key stakeholders to drive buy-in. Section 2: Key Business Initiatives. Key projects. Year founded.

Strategize 99

Strategize Objectives and Key Results Strategic partnership Cross-sell 99

Veloxy

AUGUST 16, 2023

In this blog post, we’ll dive into the importance of Salesforce ROI, the key factors affecting it, and the essential metrics to consider when measuring your CRM investment. Key Factors Affecting Salesforce ROI Several factors influence Salesforce ROI, including user adoption, data quality, customization and integration.

Objectives and Key Results 130

Objectives and Key Results CRM Profit margin Consult 130

Heinz Marketing

JANUARY 13, 2022

We need to help key organizational groups adopt and navigate that change successfully. And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams. In its purest form, an account-based motion means: A focus on key/qualified accounts.

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137