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What Is Key Account Management?

The 5% Institute

What is key account management? And what is the difference between key account management and sales? Then there is key account management and strategic account management – what is the difference? What Is Key Account Management? So what is key account management? What Is Key Account Management?

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Account Management Excellence (feat.) Will Frattini

Sales Gravy

On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on account management and account expansion selling. To effectively manage and expand accounts, it's crucial to have a deep understanding of the client's business and objectives.

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Aligning martech with your business strategy: Your blueprint for success

Martech

Which key goals will your marketing efforts affect? For instance, if your competitors successfully use AI for customer service, explore AI chatbots or automated customer support technologies. This change facilitated improved lead scoring and nurturing campaigns, resulting in a 30% increase in lead conversion rates.

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5 steps to a seamless post-M&A brand integration

Martech

This guide walks you through key steps to lead a seamless brand integration. Step 1: Assessment and strategic alignment Clarify the business objectives with executives of both brands This seemingly obvious step should clarify the guiding principles you need to integrate a new brand effectively. Get everyone aligned on timelines.

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The Google anti-trust trial: A deep dive into the details

Martech

The trial will last 10 weeks and include testimonies from key figures like Alphabet and Google CEO Sundar Pichai. But it’s equally likely the trial will result in no changes and Google will be free to continue operating however it wants. T]hey use us as a bargaining chip against Google.”

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How To Succeed In Real Estate As An Agent

The 5% Institute

Although real estate can be difficult at times, especially when it comes to selling consistently; it doesn’t have to be. So; what’s the correct way to go about selling real estate? Cross selling. Prior to starting your outbound methods, do a quick marketing strategy breakout session, and understand their key demographics.

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6 Tips for Handling Objections at the Close

criteria for success

Handling objections at the close is a common hurdle salespeople must overcome when finalizing a deal. Different buyer personas may also pose final objections to confirm they're making the right decision by purchasing your product or service. Objections are Opportunities. Handling Objections. Download Now.

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