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What Is Key Account Management?

The 5% Institute

What is key account management? And what is the difference between key account management and sales? Then there is key account management and strategic account management – what is the difference? What Is Key Account Management? So what is key account management? What Is Key Account Management?

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You’ve Automated Your Customer Service Process – What’s Next?

Salesforce

Customer service automation is key to efficiency in the contact center. But according to research from Boston Consulting Group (BCG) , 70% of digital transformation efforts fall short of their objectives. Here are five steps to ensure that your customer service process automation is primed for success: 1.

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Maximizing Salesforce ROI in 2023: Strategies and Metrics to Consider

Veloxy

In this blog post, we’ll dive into the importance of Salesforce ROI, the key factors affecting it, and the essential metrics to consider when measuring your CRM investment. Essential metrics for measuring ROI include sales, marketing and customer service performance indicators. Maximizing Salesforce ROI can feel like an enigma.

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Account Management Excellence (feat.) Will Frattini

Sales Gravy

On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on account management and account expansion selling. To effectively manage and expand accounts, it's crucial to have a deep understanding of the client's business and objectives.

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Revenue Enablement: The Complete Guide for 2023

Veloxy

It is a comprehensive approach that helps organizations increase their revenue growth by aligning their sales, marketing, and customer success efforts with their business objectives. This results in higher customer satisfaction, increased customer loyalty, and improved customer retention. Here are the three key advantages: 1.

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Aligning martech with your business strategy: Your blueprint for success

Martech

Which key goals will your marketing efforts affect? For instance, if your competitors successfully use AI for customer service, explore AI chatbots or automated customer support technologies. This change facilitated improved lead scoring and nurturing campaigns, resulting in a 30% increase in lead conversion rates.

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5 steps to a seamless post-M&A brand integration

Martech

This guide walks you through key steps to lead a seamless brand integration. Step 1: Assessment and strategic alignment Clarify the business objectives with executives of both brands This seemingly obvious step should clarify the guiding principles you need to integrate a new brand effectively. Get everyone aligned on timelines.