Remove crossing-the-chasm-what-we-care-about-versus-what-our-customers-care-about
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Crossing The Chasm: What We Care About Versus What Our Customers Care About

Partners in Excellence

There is a huge chasm between customers and our own sales and marketing initiatives. This is nothing new, yet it’s what keeps us from connecting with our customers and prospects. Simply stated, we care about what we care about and our customers care about what they care about.

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Are You Curious About Who Your Customer Is?

Partners in Excellence

It seems odd to write a post for sales professionals (and unprofessionals), posing the question, “Are You Curious About Who Your Customer Is?” ” After all, we read endless drivel about the importance of relationships and people. What are they trying to achieve? What do they dream about?

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Hiring For “Caring”

Partners in Excellence

My good friend, Buck McGugan , and I were having a conversation about sales performance. We were talking about what separates consistent high performers from everyone else. But then we started talking aboutCaring.” But in our conversation caring was more deep.

Growth 78
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All Customers Aren’t Alike

Partners in Excellence

” OK, now that you’ve gotten that out of your systems, let me dive into what I mean. Let’s imagine we have done our homework. We are treating customers as a homogenous group, we are segmenting our customers based on industry and markets.

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SaaStr Podcast #395 with UserTesting CEO Andy MacMillan

SaaStr

395: Andy MacMillan is the CEO @ UserTesting, the company that provides real-time feedback, from real customers, wherever you work. In Today’s Episode We Discuss: * How did Andy make his way into the world of SaaS? What are the downsides of it? How does Andy think about discounting? Why is volume-based pricing optimal?

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SaaStr Podcasts for the Week with Jennifer Tejada, Ben Chestnut, and Jason Lemkin

SaaStr

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. And with that, it’s a transition that we’ve seen take place over several decades. This episode is sponsored by Linode. This episode is an excerpt from a session at SaaStr Summit: Enterprise.

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Building a sales team that can go from $0-$50M (Video + Transcript)

SaaStr

So the last 10 minutes we’ll take your questions from the audience. So Laura asked me to sort of like bucket our different … Yeah, take pictures of that. And right after I joined, about three weeks after, we participated to Y-Combinator. So when I joined we’re pretty much pre-revenue. One and 10?