Search Engine Land

JULY 28, 2023

Visibility metrics (impressions and CTR) Impressions refer to how often your video’s thumbnail is shown to people on YouTube, while the CTR shows how often people click on it to watch the video. Having high impressions but low CTR can suggest your title or thumbnail needs a bit of tweaking. Having well-optimized metadata.

CTR 67

CTR Click Through Rate Promote Entertainment 67

Hubspot

OCTOBER 7, 2016

As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. Entertaining. Non-promotional. This can happen in the wake of social promotion, a loss of referral links on high traffic sites, or a shift in organic search rank. Solutions based. Educational.

CTR 78

CTR Promote Entertainment Follow-up 78

Hubspot

NOVEMBER 19, 2012

From the launch of Sponsored Stories to the mobile promotion of app downloads, Facebook is working hard at post-IPO monetization. CTRs on ads can be very low, but can be improved with more entertaining and attractive creative material. 3) Promoted Posts. 2) Sponsored Story.

Promote 78

Promote CTR Campaign Lead generation 78

Heinz Marketing

AUGUST 28, 2023

Distribution Channels: Choose the platforms where you’ll publish and promote your content. Your content should educate, entertain, or solve problems for your readers. Click-Through Rate (CTR): Evaluate the effectiveness of your ad campaigns by measuring the percentage of users who click on your ads.

B2B 95

B2B Objectives and Key Results Click Through Rate Strategize 95

Hubspot

SEPTEMBER 21, 2016

Web retargeting is popular in nearly every vertical from ecommerce and travel, to B2B and entertainment. A well designed email is a great way to remind a customer of a specific item they looked at, send a specialized offer or coupon code, or promote similar items to one that they pursued before. 1) Segment your audience.

CRM 78

CRM CTR Campaign B2C 78

Search Engine Land

NOVEMBER 17, 2023

Give up on ever making money, sharing your work with others, or promoting your products or services. Promotes the company’s value proposition of saving money. And why do businesses promote themselves online? However, not everyone felt that any presence of commercial promotion online would count as spam.

Engineering 121

Engineering Niche Promote Up-sell 121

ConversionXL

APRIL 13, 2016

This way, they were able to calculate an adequate sample size and let the test run to significance based on CTR. And they’re great for short term testing, which includes promotions and, of course, content headlines. More than that, they also set up UTM parameters to track each variation’s on-site behavior: Image Source.

A/B testing 77

A/B testing CTR Click Through Rate Campaign 77

Hubspot

MAY 28, 2020

Though the things in the listicle do promote organizational structure, it's almost impossible to guess what the article will contain. Clickbait is great for raising CTR, so it’s a no-brainer for brands looking for new ways to advertise. Because it's not easy to guess the benefit of the piece from the title, this headline is clickbait.

CTR 100

CTR Click Through Rate Entertainment Follow-up 100

SalesHandy

OCTOBER 29, 2020

Usually, recipients do not entertain this practice as it also goes against professional email etiquette. Gmail’s algorithms might trigger it as a SPAMMY or Promotional email. Read this article: How to Avoid Gmail Promotions Tab- A Step-by-Step Guide. Personalized emails provide a 24.28% email open rate and a CTR of 3.87%.

Campaign 70

Campaign Follow-up CTR Promote 70

Hubspot

OCTOBER 9, 2014

They’re just plain text ads that have been formatted into an image, like these: For obvious reasons, the average CTR on text ads is much lower than image ads, as you can see here: As a result, the CPC on text ads is way more than the CPC on image ads: It’s like you''re paying a 381% tax on text ads! How could it not?

Campaign 78

Campaign Networking Promote Gaming 78

Hubspot

NOVEMBER 8, 2019

When I read the status update, I realized she was doing the Ice Bucket Challenge in an effort to promote awareness for amyotrophic lateral sclerosis (ALS) disease. This helps build social proof that their product works without seeming promotional. The best people to promote your brand are your current customers.

Campaign 53

Campaign Promote Entertainment Launch 53

Hubspot

SEPTEMBER 17, 2018

Video is useful for more than entertainment, too. For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. Do all of your drafting in Google Docs to promote collaboration and real-time commenting. 90% of customers also say videos help them make buying decisions.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Search Engine Land

MAY 30, 2023

You don’t necessarily need a huge budget or fancy tech, but you do need time to research, plan, upload, optimize and promote. Do you feel like they care about educating, entertaining or understanding their customers? These are the videos that will engage, educate and entertain. Time is also a huge factor. It all helps.

Niche 95

Niche Entertainment Education Promote 95