Search Engine Land

APRIL 30, 2024

To define your anti-audience, think about who’s least likely to say “yes” to your offer: Who doesn’t resonate with your unique selling points? The problem is clicks and click-through rates (CTR) are poor metrics for determining an ad’s effectiveness. Does this mean you should aim for a lower CTR?

CTR

Search Engine Land

FEBRUARY 20, 2024

Unique selling proposition. This is why growing brand recognition is bound to increase CTR, an excellent way to increase rankings for competitive queries. Unique selling proposition To Google and other search engines too, providing accurate, unique results to user queries is critically important. Performance.

Gambling

Search Engine Land

MAY 7, 2024

The site was able to: Rank in the top three positions of Google for commercial keywords that get up to 246,000 average monthly searches. selling over 400,000 eBikes in the last four years. Additionally, ecommerce SERPs tend to have ads taking up some of the real estate, which can reduce organic CTR.

CTR

Hubspot

JANUARY 21, 2013

If you're new to LinkedIn ads, reference this post, which will walk you through the steps to set up your own LinkedIn ad campaign. Setting Up Your LinkedIn Ad Campaign. Ad Body: The body of a LinkedIn ad can be up to 75 characters long. Step 1: Create a New Ad Campaign. Don't be afraid to test our your ad copy, either.

Campaign

ConversionXL

JUNE 23, 2020

Executed well, advertorials provide value to the target audience while also selling a product or service. They’re often lumped together with other maligned tactics, like cold emails and pop-ups. If your click-through rate (CTR) is declining for display ads, advertorials can help. Advertorials also have their critics.

Entertainment

ConversionXL

MAY 29, 2013

Too bad you’re screwing them up. Like these guys : “Run your business better today” is the best you could come up with? Is it to get email subscribers or to sell the idea to attend the event? #6 Once you get the lead in, you can sell them additional courses over email / phone. ” is a terrible CTA.

SQL

ConversionXL

APRIL 1, 2019

Follow-up research highlights how the curse applies to other fields. Marketers often fall victim to the curse of knowledge because they are: Intimately familiar with their own product; or Selling a complex/technical product to a less-savvy audience. Say you work at a SaaS company selling AI software. Do they bounce?

Pitch

Hubspot

DECEMBER 22, 2020

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! Udemy - Best Selling Online Courses. And, by the way, CTR is an indirect SEO ranking factor.

Gambling

Hubspot

FEBRUARY 2, 2017

But if you're new to LinkedIn ads, fear not -- we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. The body of a LinkedIn ad can be up to 75 characters long.

Campaign

Search Engine Land

NOVEMBER 17, 2023

Their writer, Amanda Chicago Lewis , described us in a particularly unflattering way: “So who ends up with a career in SEO? If you’d like to catch up on this story, you can find some other notable replies here: Danny Sullivan wrote an eloquent essay addressing criticisms of him individually and Google as the organization he represents.

Engineering

Heinz Marketing

AUGUST 28, 2023

Here are the key steps B2B marketing leaders can take to ensure their strategy sets them up for success: Understand Your Audience Your strategy starts with a deep understanding of your target audience. Products/Services: Analyze your competitors’ offerings in terms of features, quality, pricing, and unique selling propositions (USPs).

B2B

Search Engine Land

MARCH 13, 2024

Align with your brand and expertise: Choose topics that align with your brand values, expertise and industry niche. Consider the agent’s expertise and unique selling points to provide valuable insights and establish authority. Trend Monitoring: Keeps the content strategy up-to-date and capitalizes on emerging topics.

Real Estate

ConversionXL

NOVEMBER 28, 2022

You can use this to your advantage to sell more products. While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform. billion views.

Customers

Lead Fuze

NOVEMBER 24, 2023

Armed with knowledge about keyword tools , leveraging search volume data , using long-tail keywords for niche targeting – you’re well-equipped to scale up in organic rankings while creating engaging content tailored specifically for people searching. Ramp up your SEO game. Ready to boost your web traffic?

Click Through Rate

Search Engine Land

JANUARY 25, 2024

But you can also combat this by developing a stronger niche and filtering audience targeting to reduce costs. When you’re setting up an ad, you can set the campaign goal here: Dig deeper: Setting PPC goals: How to tailor KPIs and metrics for each funnel stage Establish your campaign duration How long will your YouTube ads run?

Objectives and Key Results

Search Engine Land

APRIL 12, 2023

Spruce up your profile aesthetic One of the best things about your LinkedIn profile is how much real estate you have in terms of optimization. Don’t assume that your audience knows what “CTR,” “schema markup,” “KPIs,” “keyword cannibalization” or other industry terms mean.

Real Estate

Hubspot

MAY 23, 2017

Many suffer through the ups and downs of the cash-flow roller-coaster because they never make the switch to recurring-revenue engagements. Every year, their percentage would go up. Just a few years ago, it was possible only to measure CTR of paid ads and not ultimate conversion rates. I have hundreds of stories like this.

Clients

Hubspot

FEBRUARY 14, 2024

You know the best engagers, and they would eat it up! Some businesses are segmenting their list according to gender, or if it's in the pet niche, you can have [subscribers who] have a dog, cat, or have both,” Ackerman says. I then back it up with social proof and show how another company benefited from our solution.

Sales

ClickFunnels

JANUARY 26, 2022

This begs the question: why do some marketers get caught up on establishing a sole stream of revenue? Which niche do you have the potential to dominate? The key for successful podcast advertising is, yet again, understanding your product, its niche and the buyers within that niche. What keywords belong to your business?

Niche

ConversionXL

APRIL 3, 2019

When setting up interviews , call them “chats,” not interviews—and treat them like chats; anticipate where the conversation could go and listen, listen, listen. Tell Don’t Sell. When you “sell,” people see right through it. Don’t get caught up in hacks. Did you consider a competitor ? 90% of copywriting is listening.

A/B testing

Search Engine Land

AUGUST 23, 2024

For example, if you’re selling outdoor gear, you might create separate campaigns targeting summer hikers versus winter sports enthusiasts. For example, if you’re selling premium running shoes, you might want to add “cheap” or “budget” as negative keywords to avoid clicks from shoppers looking for low-cost options. Seasonal behaviors.

Non-Profits