Search Engine Land

APRIL 21, 2023

The role of click-through rate (CTR) in SEO has been debated for many years. Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers. Whether it’s a direct ranking signal or not, CTR has its place in SEO. What does CTR mean for SEO?

Click Through Rate 87

Click Through Rate CTR UX User Experience 87

ConversionXL

DECEMBER 21, 2017

What kind of improvement in CTR can we get from including review stars in search engine results, if any? User personas are often talked about in marketing and product design, but they’re almost never done well. 1 6 Customer Journey Mapping Examples: How UX Pros Do It. 7 Do Review Stars on Google Help Click-Through Rate?

A/B testing 85

A/B testing UX CTR Click Through Rate 85

ConversionXL

NOVEMBER 9, 2015

Adding a product to the cart. According to NN/g, “monitoring these will help you define the steps where UX improvements are most needed.”. They are incremental steps, such as placing a product in the cart, or viewing the pricing page, that users must accomplish before they make the the final purchase. Visiting the checkout page.

Conversion 112

Conversion UX CTR User Experience 112

ConversionXL

NOVEMBER 22, 2022

Use ads analytics to view keywords and understand which products and messaging deliver success. Dig deeper into where this traffic is coming from to get a better idea of your targeting , messaging, and product focus. Or it could be that issues with UX design have ruined the experience. Traffic from social media platforms.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

Search Engine Land

OCTOBER 19, 2023

The SGE UX is still very much in flux. While what’s in production is likely some combination of innovations represented in these papers and more, the idea remains that documents and knowledge graphs are searched and used with a language model to generate a response. Sidebar : Bard’s output has gotten a lot better since launch.

CTR 141

CTR Follow-up Engineering Presentation 141

ConversionXL

JULY 28, 2020

Paternalism : Attempts to guide people to perform a specific action, behave a certain way, or choose a product in line with their own good. Sure, retailers and businesses are fond of using exit-intent overlays, smart notifications, reviews, default options, and product badges. (We’ll anchoring, product badges, like buttons).

X-functional 163

X-functional Drivers/motivators Retail Price 163

Search Engine Land

SEPTEMBER 1, 2023

The development team is often a department grab from product or IT, and they end up with task overload. Step 1: Establish product-market fit and viability of SEO strategy I want to start with reviewing product-market fit because this gives you ammunition for ensuring that you’ll get a budget for SEO in the first place.

CTR 122

CTR X-functional Profit margin Contract 122

Search Engine Land

NOVEMBER 9, 2023

Work closely with UX designers to create websites that are easy to use and navigate. User experience In many ways, SEO and UX go hand in hand. The goal of UX is to ensure a seamless and intuitive website experience. Amazon As the go-to online marketplace, optimizing Amazon product listings is essential for ecommerce businesses.

UX 105

UX User Experience Engineering CTR 105

ConversionXL

MAY 22, 2014

Once you’ve found some ads convert reasonably well given the whole picture (impressions, CTR, Conversions, profitability), increase the budget & roll them out to more people to see. However, if the ad’s that slipping in CTR is killer at converting, it might not be wise to dump it until it’s under a 1% CTR.

CTR 116

CTR Technique Click Through Rate Follow-up 116

ConversionXL

SEPTEMBER 24, 2020

impressions, CTR, conversions, profitability), increase the budget and roll them out to more people to see. However, if the ad that’s slipping in CTR is a killer at converting, it might be unwise to dump it until it’s under a 1% CTR. Use Google Search Console to find high-impression, low-CTR queries. So far so good.

CTR 111

CTR Technique Profit margin Follow-up 111

Search Engine Land

AUGUST 17, 2023

It’s the platform’s latest take on Multi-Advertiser ads, which groups together related sponsored posts from different businesses and serves them to people who have recently shown an interest in related products or services. The new layout is being displayed between Reels. Why we care. Not all impressions are equal.

CTR 84

CTR UX Consult User Experience 84

ConversionXL

JUNE 12, 2014

For a software company whose success hinges on whether customers actually use the product , not having those 6 words severs the personal connection with the experience, and makes it feel like you’re using just another piece of software. How Microcopy Can Improve UX & Conversions. That being said…. hint: tweet this ).

Conversion 112

Conversion User Experience UX CTR 112

ConversionXL

JUNE 12, 2014

For a software company whose success hinges on whether customers actually use the product , not having those 6 words severs the personal connection with the experience, and makes it feel like you’re using just another piece of software. How Microcopy Can Improve UX & Conversions. That being said…. hint: tweet this ).

Conversion 105

Conversion User Experience UX CTR 105

Search Engine Land

NOVEMBER 6, 2023

Whenever possible, SEOs should join the process early on, leaving ample time and opportunity to: Align with product and engineering. Pair with UX and engineering teams to ensure that page layout follows a coherent structure and all core elements – titles , headings, breadcrumbs , metadata etc. – Live production QA.

CTR 110

CTR UX User Experience Engineering 110

Search Engine Land

DECEMBER 7, 2023

For a stable presence in search results, improve your product, know your target audience, and ensure your content addresses their needs. Ensure your site is accessible , incorporating UI/UX best practices. Anticipate a significant drop in traffic and click-through rates (CTR) with the introduction of SGE.

Niche 123

Niche User Experience Real Estate CTR 123

ConversionXL

JUNE 12, 2014

For a software company whose success hinges on whether customers actually use the product , not having those 6 words severs the personal connection with the experience, and makes it feel like you’re using just another piece of software. How Microcopy Can Improve UX & Conversions. That being said…. hint: tweet this ).

Conversion 101

Conversion User Experience UX CTR 101

ConversionXL

FEBRUARY 11, 2016

Earlier this week, I wrote an article on mobile UX optimization. Display is a completely different audience as they might not have any recognition of the brand or even be actively looking for your product or service. Will likely need only the essential product / service information. Needs a frictionless experience.

CTR 90

CTR Cross-sell Campaign Drivers/motivators 90

Heinz Marketing

SEPTEMBER 9, 2021

We’ve built out custom sales alerts and maintained a best-in-class email open and CTR rate to ensure we are making the most of our database. The platform is overall very user-friendly in terms of its UI and UX. Dynamic data blocks: Pull in information on products and orders to personalize email content.

B2B 132

B2B Objectives and Key Results CRM Campaign 132

Hubspot

DECEMBER 22, 2020

The results are largely definition style SEO pages , and therefore it's obvious that a product page wouldn't rank for this query. But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. New product messaging.

Gambling 101

Gambling CTR Education Campaign 101

Hubspot

AUGUST 14, 2013

The good news is, you don''t have to have any UX experience to run this exercise. While some of our content offers garner a lot of traffic, the most common pages viewed by people who ended up buying HubSpot software were the products page , pricing , about-us page , case studies and partners.

CTR 78

CTR UX User Experience Engineering 78

ConversionXL

JUNE 12, 2014

For a software company whose success hinges on whether customers actually use the product , not having those 6 words severs the personal connection with the experience, and makes it feel like you’re using just another piece of software. How Microcopy Can Improve UX & Conversions. That being said…. hint: tweet this ).

Conversion 84

Conversion User Experience UX CTR 84

ConversionXL

NOVEMBER 13, 2015

CTR, lift, decision fatigue, UVP). guest post, co-host a webinar, have them tweet about your product). your product or service). What will life be like after your product or service is purchased? If the product and price are essentially the same, what sets you apart? your product or service). Personality.

Presentation 134

Presentation A/B testing CTR High impact 134

ConversionXL

MARCH 3, 2016

This will show you how much you’ve spent, how many people saw your ads, how many clicks they received, resulting traffic volume, your CTR, the CPC and the value of each resulting session. Here’s the report… You can use this custom report to identify and prioritize UX issues. Conversion Rate for Visitors Who Searched.

Customers 91

Customers UX Referrals Non-Profits 91

Search Engine Land

JANUARY 25, 2024

Sponsored cards These ads have cards with relevant content, allowing you to run ads featuring upcoming products within videos without interrupting the content. In-market audiences A lot of people use YouTube as a resource when researching a topic or planning to purchase specific products or services.

Objectives and Key Results 102

Objectives and Key Results Campaign Finance Real Estate 102

Hubspot

JUNE 19, 2014

CTR: Clickthrough Rate. CX: Customer Experience (See UX). Regularly determining your company’s NPS allows you to identify ways to improve your products and services so you can increase the loyalty of your customers. UX: User Experience. Learn more about how to make CTAs effective. PPC: Pay-per-Click.

Non-Profits 78

Non-Profits UX Engineering Follow-up 78

Search Engine Land

NOVEMBER 17, 2023

Give up on ever making money, sharing your work with others, or promoting your products or services. I happen to be a content specialist, but there are search marketers out there who work purely with web development, UX, and accessibility. “We No topic, product, or company is inherently “spam.”

Engineering 121

Engineering Niche Promote Up-sell 121

Hubspot

MARCH 10, 2016

15) Clickthrough Rate (CTR). For example, you could use Smart CTAs so that first-time visitors will see a personalized CTA (perhaps with a top-of-the-funnel offer) and those already in your database see a different CTA (maybe for content that offers a little more information about your product or service). 16) Closed-Loop Marketing.

Networking 78

Networking Engineering Non-Profits Follow-up 78

ConversionXL

MAY 29, 2014

In the study, marketers believed that 44% of customers valued relationships with brands, and that the majority of their customers wanted to get content that showed how Their products fit into Customers lives. Monitoring these will help you define the steps where UX improvements are most needed. Turns out, the marketers were wrong.

UX 113

UX User Experience Conversion A/B testing 113

ConversionXL

MAY 29, 2014

In the study, marketers believed that 44% of customers valued relationships with brands, and that the majority of their customers wanted to get content that showed how Their products fit into Customers lives. Monitoring these will help you define the steps where UX improvements are most needed. Turns out, the marketers were wrong.

UX 62

UX User Experience Conversion A/B testing 62

Hubspot

JUNE 26, 2018

Product Marketing: Promote your products and services. Should you send out new product announcements? You offer free content to demonstrate the value that you provide as a company, and those free offers should eventually lead to your product or service. They choose your products. Choose an Email Campaign Type.

Real Estate 101

Real Estate A/B testing CTR B2C 101

ConversionXL

AUGUST 16, 2016

The biggest difference UX-wise? At Sticker Mule , the goal on our product pages is very simple: we want people to order our products. With this in mind, our product videos showcase our stickers being used in real-life and show how fast and easy it is to place an order. Facebook’s news feed algorithm loves native videos.

CTR 78

CTR Objectives and Key Results UX Conversion 78

ConversionXL

APRIL 3, 2019

Conversion teams: 6–8 week experiment cycles; Marketing teams: Prepare, campaign, prepare, campaign; Product teams: 2-week sprints. Conversion/Optimization teams might become a nightmare for marketing and product teams. Product and marketing teams should be involved. Why our CRO jobs will die: Teams operate at different paces.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

Search Engine Land

AUGUST 4, 2023

And, as far as I can tell, the visually distinct top featured snippet actually tends to increase CTR. At the core of our unease with significant changes to the SERP is a much bigger question than their impact on CTR: what makes a search engine like Google's "good"? Websites ranking in the top spot get 74.5%

Objectives and Key Results 82

Objectives and Key Results CTR Engineering UX 82