Google Ads ad copy: what works and what doesn’t in 2024
Search Engine Land
SEPTEMBER 17, 2024
Key metrics like cost per acquisition (CPA), click-through rates (CTR), and ROAS were studied. However, fully pinned ads show higher CTRs, though the differences are minor. Trust Google’s AI to handle asset placement where appropriate. Key questions analyzed: Is there a link between Ad Strength and performance?
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