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Visual content and SEO: How to use images and videos in 2025

Search Engine Land

Dig deeper: Visual optimization must-haves for AI-powered search Top trends in visual content and SEO Featured images and interactive short-form videos These elements are critical for enhancing user experience, as consumers are seeking app-like interactions. Processing. See terms.

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Google rolls out AI Overviews in US with more countries coming soon

Search Engine Land

It was opt-in within the Google Search Labs , until Google began testing AI Overviews in the wild for a subset of users in March 2024. AI Overviews gives answers to queries using generative AI technology powered by Google Gemini. Just like any new technology, things can go wrong. When AI Overviews get it wrong.

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Future-proof your SERP presence: 6 areas to focus on

Search Engine Land

6 steps to future-proof your SERPs in 2024 As the digital landscape evolves with technologies like SGE, it is crucial to adapt your SEO and content strategies accordingly. Brands need to build a site for user experience, not to win awards, according to Bill Hunt , president of Back Azimuth Consulting. See terms.

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How to navigate SEO in a multi-platform world

Search Engine Land

User experience In many ways, SEO and UX go hand in hand. The goal of UX is to ensure a seamless and intuitive website experience. Google’s goal is to provide the best answer for the user – and the best user experience plays a pivotal role in that process. Will we see the same results?

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Google ranking signals: A complete breakdown of all confirmed, rumored and false factors

Search Engine Land

Your Core Web Vitals assess page experience signals to evaluate how engaging the user experience is. Source : Timing for Bringing Page Experience to Google Search. It also is an important part of a safe user experience, so make sure you get on this one fast if you haven’t already. Core Web Vitals.

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12 SEO pitfalls to avoid during a website platform migration

Search Engine Land

Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new technologies. As Google predominantly uses the mobile version of a site's content, crawled with the smartphone agent, for indexing and ranking, ensuring a well-optimized mobile experience is key to overall SEO success.

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10 ways to leverage generative AI for advanced SEO

Search Engine Land

It also improves user experience to drive engagement and conversions. Cross-reference it with demand and internal search data to ensure that taxonomy category names align with the vocabulary commonly used by users who search for these items. Use this taxonomy as the backbone of the site structure to improve user experience.

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