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An Essential Guide to Using the MEDDIC Sales Framework

Salesforce

A lead’s criteria may not neatly line up with what you consider the product’s main selling point. Their decision criteria may include how well the product integrates with their current tech stack, whether it’s easy to use without training, or what ongoing customer support looks like.

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What Is Product-Led Sales? The Ultimate Guide

Salesforce

The rep for the SaaS product sees that a major airline has signed up and is using their software. These insights offer an opportunity for sales teams to tailor their outreach and identify upsell and cross-sell opportunities. Sign up now Thanks, you’re subscribed! Fantastic that’s an essential first step.

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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Account A business, customer, lead, or prospect a company engages with to sell products or services to. This often involves the sales, marketing, and customer success teams.

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How to Increase Sales Effectively: Expert Strategies for 2025

Salesforce

Whether you’re upgrading your current process or looking for fresh techniques, these are the best methods to set you up for a successful year. It also lets you impress customers in new ways like providing faster support with bigger teams or improved solutions from better research and development. The S.M.A.R.T.

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What Is a Deal Desk?

Salesforce

Deal desks are best-suited for businesses with intricate sales processes that require custom solutions, multi-tier pricing, high-stakes negotiations, stringent compliance demands, extended sales cycles, or heavy cross-functional collaboration. Sign up now Thanks, you’re subscribed! Learn more What can a Deal Desk help with?

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Ana Mourão: Spotlight on the expert

Martech

I like more the communication and the data part of it, so I ended up being really interested in digital marketing because it really had a lot of data you could leverage. When I was finishing up college I had the opportunity to do an internship at a project that was funded by the Brazilian government. That really piqued my interest.

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What Are Sales Channels? (and How to Pick the Best Ones)

Salesforce

According to the Salesforce State of Sales report, organizations use an average of 10 channels to sell to customers. That’s a lot of channels for sales teams to manage in an ever-changing landscape of business. Sales channels stand as the conduits that connect companies to their customers.