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Service at Dreamforce: Your 5-Minute Guide to What’s in Store

Salesforce

Attention service and field service pros: are you ready for an epic experience? At Dreamforce 2023 , we’ll help you take your field and customer service strategy to the next level — with AI, customer data, and a unified customer relationship management (CRM) platform.

Service 98
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The Future of Travel Loyalty: How To Get Your Customer To Stick Around When Reward Point Balances Hit Zero

Salesforce

How can travel companies evolve from transactional programs to a loyalty strategy that brings them closer to their customer? To differentiate their loyalty programs, travel and hospitality companies need to leverage customer data to deliver experiences that are memorable, valuable, and customized to a member’s preferences.

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What is CRM and how does it support marketing?

Martech

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. Customer segmentation. Automated data entry. Process scaling.

CRM 94
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Consultative sales 4 basic principles and just why the consultative selling process works 

PandaDoc

Modern consumers are happy to spend time researching products and services themselves. A recent Hubspot survey found that 96% of customers do research before speaking with a sales rep. Consultative sales teams first listen to what the customer has to say. For example, you sell customer relationship management (CRM) software.

Consult 52
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Local search in 2024: Key trends and tactics for marketers

Search Engine Land

Relevancy and authority Some of Google’s algorithm updates have been aimed at ensuring that brands are creating helpful content that offers expert opinions on products and services and delivers value. Your audience would also want to know what products/services are offered at that location. Use AI tools judiciously.

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How AI Relationship Intelligence Boosts Medical Sales

Salesforce

Then they comb through their own customer relationship management (CRM) platform, entering prospects one by one and hoping to uncover a connection to a previous or current customer, or perhaps someone a colleague has spoken with in the past.

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Breaking the Mental Illness Stigma: 4 Ways to Thrive in Your Career

Salesforce

I experienced a few mental breakdowns—one in high school and then in early adulthood, where I ended up in a hospital. I discovered Salesforce while working as a customer service representative. I was fascinated and impressed with how the company used Service Cloud for customer support.