Highspot

JULY 7, 2025

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. This multi-threaded strategy often results in a larger deal size and higher overall revenue per account.

Sell

PandaDoc

MARCH 25, 2025

Complex sales typically involve high-value products or services, which are often highly customizable. Complex sales cycle stages The lengthier sales cycle for complex sales is a direct result of higher costs and greater decision-maker involvement. Build relationships: Be available to your prospect and any decision-makers.

Objectives and Key Results

PandaDoc

JULY 23, 2025

Customer relationship management (CRM) software is a popular choice for many businesses. But even though companies use CRM software , many haven’t taken the time to build a cohesive strategy around the customer information within their database. Explain how the system should be used. Determine what data matters the most.

CRM

Highspot

JULY 9, 2025

Key takeaways By leveraging AI across the entire sales cycle, inside and outside sales reps at manufacturers can save time and streamline critical sales tasks. Manufacturing sales teams face long deal cycles with cross-functional buying committees who have complex product requirements. Did you know?

Manufacturing

Salesforce

FEBRUARY 7, 2025

To better understand the opportunity for digital transformation in oil and gas, lets look at the benefits for four key subsectors. A digital platform that aggregates information about assets, resources, and schedules such as a customer relationship management (CRM) platform can improve maintenance planning and coordination.

Profit margin

Salesforce

FEBRUARY 3, 2025

Drive pipe faster with a single source of truth Discover how Sales Cloud uses data and AI to help you manage your pipeline, build relationships, and close deals fast. 70 key sales terms explained Sales terms reps should avoid Quick guidelines for clearer communication What are sales terms?

Objectives and Key Results

Salesforce

JULY 7, 2025

Our research shows that these AI tools for small businesses deliver results: In fact, our Small and Medium Business Trends Report showed that 90% of SMBs using AI report more efficient operations. But even if AI takes the production load off, the human touch remains non-negotiable for emotional connection and storytelling.

Objectives and Key Results

Martech

MAY 21, 2025

With more than 100 product updates released in April 2025, HubSpot continues to double down on what matters most: reducing busywork, improving data accuracy and giving teams more flexibility to get things done their way. Let’s take a look at the April 2025 HubSpot updates we believe will drive the biggest results for your team.

Objectives and Key Results

Salesforce

MARCH 24, 2025

Effective CDM allows you to understand your customers better, tailor your products and services to their needs, and ultimately create lasting relationships that fuel your success. This boosts loyalty and attracts new customers through positive reviews and referrals. For startups, this can be a significant opportunity.

Customers

Salesforce

FEBRUARY 17, 2025

Make these goals actionable with a balance of activity key performance indicators (KPIs) and outcome metrics. Outcome metrics focus on results (like revenue generated, deals closed, and win rates). ” For example, “We help small businesses grow their customer base without increasing their marketing budgets.”

Territory

Salesforce

APRIL 17, 2025

Enter AI and Agentforce for Consumer Goods , which are quickly changing the way consumer goods companies engage with their customers. Learn more about: Understanding agentic AI Agents for sales Agents for key account management Agents for retail execution Agents for customer service Are you ready to build agents for your consumer goods brand?

Objectives and Key Results

Salesforce

MAY 21, 2025

The key is to make it clear and engaging something decision-makers cant ignore. A business case answers one key question: Is this worth it? Whether youre pitching a new product or launching a marketing campaign , a well-crafted business case gives you the best shot at having a decision in your favor. Keep it practical.

Objectives and Key Results

Salesforce

JUNE 16, 2025

It’s a blend of “web” and “seminar,” making it a virtual event where you can share knowledge, showcase products, or simply engage with your audience in real-time. It’s like a live video conference where you can educate, interact, and build relationships with your viewers.

Objectives and Key Results

Salesforce

MARCH 31, 2025

If you’re an SMB owner, this is your golden ticket to connecting with your community, learning from other SMBs, and grabbing media and public interest to share your story and products. Key activities at Small Business Week The week is a mix of events and festivities, including workshops, conferences, webinars, and award ceremonies.

A/B testing

Veloxy

MAY 30, 2024

One of the main benefits is its ability to generate new leads and expand our customer base. By reaching out to people who might not be aware of our brand, we can introduce them to our products or services and spark their interest. We should focus on the people who are most likely to benefit from our products or services.

Objectives and Key Results

Sales Hacker

SEPTEMBER 24, 2022

Each funnel stage defines your steps to turn prospective buyers into customers, even if they’ve never heard of your business before. I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. What is a sales funnel?

Objectives and Key Results

Veloxy

MARCH 15, 2023

It is a comprehensive approach that helps organizations increase their revenue growth by aligning their sales, marketing, and customer success efforts with their business objectives. This results in higher customer satisfaction, increased customer loyalty, and improved customer retention.

Cross-sell

Search Engine Land

FEBRUARY 19, 2024

Based on the searcher’s intent, search engines strive to surface results that will meet the searcher’s need – in other words, content that will engage them and provide a great experience. As you think about digital transformation, consider integrating various disjointed systems to centralize customer data as your golden currency.

Objectives and Key Results

ClickFunnels

JUNE 24, 2021

There’s a difference between a sales prospect and a lead: A sales prospect is someone who meets the criteria for being your dream customer. Sales prospecting is the process of turning a potential customer into a lead by getting them interested in your product. Here’s the basic idea: You identify a potential customer.

Prospecting

Veloxy

APRIL 12, 2023

Educate the Customer As a solar salesperson, you are not only selling a product but also educating your customers about solar energy. Check out this solar calculator to help your customers estimate their potential savings: [link] 7. This can be a key factor in successfully closing deals with customers.

Referrals

Salesmate

MAY 28, 2020

The range of activities carried out under both these management disciplines tends to achieve a common goal, that is, to satisfy customers and stakeholders alike. Most business leaders and even the individuals working in different project management and CRM roles fail to recognize the common ground between the two.

CRM

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. In a highly competitive environment, effective marketing management helps you to remain competitive. Below, we introduce some of the basic concepts of marketing management. .

Objectives and Key Results

Martech

DECEMBER 18, 2023

Analyze the customer journey events leading to cart abandonment. Segment your audience based on attributes like cart value, product categories or purchase history. You can also incorporate SMS or app notifications to reach customers through multiple channels. In cart abandonment, the key event is abandoning a cart.

Objectives and Key Results

Smarter With Gartner

SEPTEMBER 1, 2021

Chief data officers (CDOs) know effective business decisions require data but find it difficult to effectively link data to specific business benefits and results. However, Gartner’s 2021 CDO Survey found that 27% of respondents are measured by revenue generation or contribution and only 17% meet those objectives.

Objectives and Key Results

Veloxy

FEBRUARY 22, 2023

It is also used in industries that involve large, complex, or customized products or services, as well as those that require a high level of customer relationship management. Field sales representatives are responsible for generating leads, prospecting potential customers, and closing sales deals in person.

Represent

Sales Hacker

JULY 2, 2020

To keep your team members as productive and engaged as possible in this new environment, you need to create a world where they can access documents on the cloud, track their progress, and collaborate with team members. Regular communication keeps everyone on the same page and helps your sales teams stay happy and productive.

Objectives and Key Results

Veloxy

NOVEMBER 22, 2023

Mastering field sales management is essential to achieving this vision, and it all begins with understanding the role, building a high-performing team, and implementing effective sales processes. Key Takeaways Field Sales Managers are responsible for setting targets, developing strategies and providing guidance to their team.

Territory

Veloxy

OCTOBER 29, 2021

Sales AI is any software that makes use of artificial intelligence to make sales teams more effective and productive. Some functions that benefit from Sales AI are sales forecasting, tracking and analyzing contact relationships, pipeline management, data entry, and much more. What is Sales AI? Don’t believe me?

Sales

Martech

NOVEMBER 15, 2023

As a result, when it comes time to reduce expenses, marketing becomes the obvious place to start. The challenge is distilling those data points into a few key metrics meaningful to the rest of the executive team and the board. Simplify what is communicated and focus on: The relationship between marketing, revenue growth and CLTV.

X-functional

Veloxy

MAY 24, 2023

Sales velocity measures the SPEED at which deals move through your sales pipeline, resulting in shorter sales cycles, higher conversion rates, and increased revenue generation. Understanding Sales Velocity To harness the power of sales velocity, it’s crucial to grasp its fundamental concept and its key components. What is it?

Objectives and Key Results

Martech

MARCH 4, 2024

Tracking CSAT scores helps identify areas of improvement and prioritize efforts to enhance the customer experience. Customer Churn Rate: Churn rate measures the percentage of customers who stop using a product or service over a given period. MarTechBot now has 10+ personas to provide more targeted responses. Understood?

Customers

ClickFunnels

AUGUST 3, 2021

A sales prospect is a person that meets your criteria for being a dream customer. Typically, that next step is a discovery call, which is the first conversation with the prospect after they have expressed an interest in your product. You might want to look into customer relationship management (CRM) systems.

Prospecting

Salesforce

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. What are the key tools for email segmentation? Segments can also be broad; for example, all the people who purchased a product through your business’s Instagram site. Personalize, personalize, personalize.

Objectives and Key Results

Heinz Marketing

JULY 28, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B sales and marketing, the key to achieving outstanding results lies in the art of marketing orchestration. This coordinated approach improves customer satisfaction and fosters brand loyalty.

B2B

Salesforce

JANUARY 4, 2024

When you tailor messages based on customer behavior, you can more easily segment your audiences. When someone leaves a product page without making a purchase, filling out a form, or watching a video, you can message them with product updates, offers, or ads that are relevant to the specific item or site the prospect was interested in.

Campaign

Salesforce

NOVEMBER 15, 2023

The best sales managers operate the same way, inspiring, educating, and guiding their teams to maximize revenue. The result? Consistent sales growth and a happy team, not to mention sizable commissions and happier, more loyal customers. Learn more What is sales management?

Objectives and Key Results

Salesmate

APRIL 3, 2020

Customer Relationship Management (CRM) assists in tracking every interaction that takes place between you and your customer’s and even with the visitors (prospects). You can get the most out of your startup CRM by evaluating the existing sales process outcomes and compare it against the desired objectives.

CRM