Remove Customers Remove GTM Remove Sales Support
article thumbnail

GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. 31:12 Inside Microsoft CoPilot: Real-world agent use cases across sales, support, and strategy.

GTM
article thumbnail

What Is Partner Enablement and How to Create a Successful Strategy

Highspot

Both strategies should align with your sales, marketing, and customer enablement goals. Partners should receive content and training that reflects the same value messaging and customer journey as your internal teams. They can leverage existing customer relationships or complementary products and services they may resell.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Salesforce and AWS Deliver New Benefits for ISV Partner Solutions Built on Hyperforce

Salesforce

The AWS Marketplace gives customers a single view across their IT spend, simplified procurement processes, and consolidated billing through AWS. Customers of participating Salesforce ISVs can take advantage of these benefits, making it even easier for them to subscribe to and manage their Salesforce ISV offerings.

GTM
article thumbnail

Choosing a Business Model — Here's My Guidance Along with Thoughts From Experts

Hubspot

In an effort to appeal to the entire marketplace, from enterprise users to solopreneurs, our product was priced based on usagethe more API calls we had to handle for a customer, the bigger their bill. Consider these seven as you decide how your business will go to market (GTM) or how you might pivot to stay afloat.

article thumbnail

The profile of RevOps is rising in many organizations

Martech

Traditionally, many organizations viewed RevOps as a sales support and reporting role. These organizations report better alignment between sales, marketing and customer success, as well as more agility when market conditions change. Fuel up with free marketing insights. Email: See terms.

GTM
article thumbnail

How B2B marketing is becoming a strategic growth driver

Martech

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers.

article thumbnail

Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM