ConversionXL

MARCH 19, 2013

Users have four fundamental questions when they arrive at a website: Am I in the right place? One of your key tasks is to make sure you do a good job at answering these questions – on every page of your site. the more easily problems are identified and solved, the easier it is to stay focused, and the better the end result.

User Experience 128

User Experience Objectives and Key Results UX Technique 128

ConversionXL

JULY 29, 2020

When customers have a specific product in mind, more turn to Amazon search than Google. This post covers the key differences to help you thrive on both platforms. So what’s the main objective—and ideal user experience —for Google and Amazon? The first result is exactly what you’re looking for.

Objectives and Key Results 113

Objectives and Key Results Click Through Rate Retail Engineering 113

ConversionXL

AUGUST 4, 2020

Your new boss read that customer experience (CX) improvements can deliver billions in additional revenue. Follow this 90-day plan to get the right things in place and start delivering results. From the CEO to the warehouse assistant, everyone understands the value of being customer-focused. Don’t panic just yet.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

AUGUST 15, 2014

Given that the visual element is such a big part of the customer experience & buying process, I’d like to deconstruct how one of my favorite eCommerce sites uses visuals (and a few others along the way) as well as explore some relevant research in order to help you be more persuasive in your own product pages.

Product 98

Product X-functional User Experience Angle 98

ConversionXL

APRIL 23, 2019

Users have four fundamental questions when they arrive at a website: Am I in the right place? One of your key tasks is to answer these questions effectively—on every page of your site. Talk to your users. The goal is to understand what your users want and why they want it. This is where customer personas come in.

UX 114

UX Objectives and Key Results User Experience Represent 114

ConversionXL

SEPTEMBER 5, 2019

Customer personas are often talked about in marketing and product design, but they’re almost never done well. I recently created robust user personas for CXL Institute (on inspiration from a course in our CRO certification program taught by Stefania Mereu and Eric Taylor ), and it went well. A quick primer on user personas.

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

APRIL 3, 2018

The actual year of mobile was 10 years ago (release of the iPhone) and we still have horrid mobile experiences out there. Amazon built its growth on top of these 4 pillars: Customer Centricity. The most important single thing is to focus obsessively on the customer” – Jeff Bezos. The power is in how customer data is used.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

APRIL 28, 2016

Personalization – otherwise known as targeting, one-to-one marketing, predictive targeting, etc – is defined as “delivering different experiences to customers based on attributes of that customer.”. As Gershoff put it, personalization is fundamentally the “process of assigning users to experiences.”

A/B testing 69

A/B testing User Experience X-functional Technique 69

ConversionXL

JANUARY 14, 2016

At first, click through rate was key. App engagement, or rather lack of app engagement, is becoming the key challenge for app marketers. According to our study cited by eMarketer , only 30% of Android apps and 25% of iOS users opened the app a day after installing it. Table sorted by Average Revenue Per User (ARPU).

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

ConversionXL

DECEMBER 2, 2015

How to Analyze A/B Test Results? An A/B/n test is a controlled online experiment that splits your traffic evenly between a control and a variation (or multiple variations). In fact, most research experiments could be considered a ‘split test,’ complete with a hypothesis, a control and variation, and a statistically calculated result.

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

ConversionXL

MARCH 7, 2017

A Quick Primer on User Personas. What’s a user persona? A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. The alternative, an “elastic user”, would be a design target that stretches to the whims of the design team. They all mean the same thing, though.

X-functional 102

X-functional Represent Follow-up Up-sell 102

ConversionXL

APRIL 12, 2017

Finally, day three covered all things customer success and growth. You may have one observation and then multiple inferences, which would result in multiple design options. Measure experience. Take the steps a customer takes to complete a task (e.g. Then we chart the customer’s happiness / frustration at each step.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86