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You’ve invested considerable time and money in your service organization. But are you seeing a significant return on that investment? Are AI innovations like Agentforce delivering the impact you expect for your business? For the past eight months, Agentforce on Help has been providing our customers with faster answers and expert guidance when they need it, without them having to search through pages of content or wait on a support ticket.
So I love our SaaStr AI. It’s already enabled us to: Dramatically improve our content Review 200+ pitches for SaaStr Fund Review 700+ content submissions for SaaStr Annual Review 150+ sessions for SaaStr Annual And so much more. It’s great. But because we can now do so much more with AI … we also have to process all that output. It’s so, so much more to process than just 9 months ago.
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a16Z recently surveyed over 100 leading CIOs across 15+ industries to get the latest pulse on enterprise AI spend in software. The learnings aren’t a surprise — but they are useful to see just how core AI spend has become in the enterprise. It’s not just part of the innovation budget anymore. Top 5 SaaStr Learnings: Enterprise AI in 2025 1. AI Budgets Are Exploding—And Moving to Core IT Spend The Hard Data : Enterprise AI spend is growing 75% year-over-year, with innovation budget allocation dr
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
In sales, compensation plans often hinge on a number called OTE, or “on-target earnings.” OTE represents the total amount that a rep can expect to earn if they hit 100% of their quota, combining their base salary with annual commissions or bonuses. OTE helps set clear expectations for performance and pay. For sales reps, it’s a benchmark.
Dear SaaStr: How Often Does a Typical SDR Follow Up With a Prospect? Probably too often given how the world has changed. Here’s basically the classic SDR framework in B2B: 5-7 Touchpoints: Aim for at least 5-7 touchpoints over 2-3 weeks. This is a good baseline, but you might need more if you’re targeting enterprise accounts or high-value prospects.
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What are the important metrics to watch as organic search traffic evolves? As organic search traffic evolves and begins to give way to large language models (LLMs) and AI-driven search experiences, marketers will need to adapt their metrics to effectively measure performance and impact.
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What are the important metrics to watch as organic search traffic evolves? As organic search traffic evolves and begins to give way to large language models (LLMs) and AI-driven search experiences, marketers will need to adapt their metrics to effectively measure performance and impact.
Databricks Just Became the Fastest-Growing Infrastructure Company of All Time. TL;DR: Databricks hit a $3.7B revenue run-rate this quarter with 50% YoY growth, making them the fastest-growing infrastructure company in the public software universe. But the real story isn’t just the growth—it’s how they’re redefining the entire category.
How does something like “better customer experience” translate into dollars and cents? How can companies compete with the memories and expectations set by Apple Stores, Amazon returns, or Disney’s Magic Kingdom? Many turn to sophisticated data management systems to create a single view of the customer — a necessary step for a superior customer experience.
Adobe announced today Adobe LLM Optimizer, an enterprise application built to help businesses increase relevance in an environment where consumers embrace generative AI-powered interfaces to find and engage with brands. The shift to AI-powered interfaces is real. Adobe released data from its Adobe Analytics platform showing a 3,500% increase in traffic to U.S. retail sites and a 3,200% increase to U.S. travel sites from generative AI sources from July 2024 to May 2025 (measured by users clicking
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
Imagine connecting with a room full of eager clients and partners from the comfort of your own office, all without the hassle of a physical venue. That’s the power of webinars, and they’re revolutionizing how small and medium-sized businesses (SMB) engage with their audiences and build brand authority. Webinars offer SMBs a cost-effective way to reach a global audience.
Remember when the biggest PR crisis was a typo in a press release? Those days feel charmingly quaint now that we're in a world where AI can write your entire communications strategy.
Today’s most influential business leaders aren’t always the ones with MBAs from prestigious schools or decades spent climbing corporate ladders. They’re people with unconventional resumes, winding paths and stories that would have raised eyebrows in a boardroom two decades ago. Some might say this is more of a Silicon Valley quirk spreading to other industries, but I don’t think so.
As marketers, we’re not just launching campaigns; we’re shaping how people experience a brand at every touchpoint. And doing that across websites, apps, social media, and email? It adds up fast.
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
If no one sees your post, did it even happen? You’ve spent 45 minutes crafting the perfect caption. You found the right visual. You even posted at peak time. And then crickets. A couple of likes. One comment (from a coworker). And you’re left wondering if the algorithm is out to get you. It’s not the algorithm. It’s your approach.
Is there such a thing as natural sales talent? Are top level sales professionals born that way? Do they possess a gift from God that powers their ability to close sales? On this Money Monday I answer these age old questions. For the Love of the Game When I was 9 years old, after going to the Masters tournament with my Dad, I cut a limb from a tree that was shaped like a golf club, dug holes all over our back yard, and started playing “backyard golf” with a wiffle ball.
Other CMS Sample Page Hello world! Written by LOTTSPACE in Uncategorized Welcome to WordPress. This is your first post. Edit or delete it, then start writing! Comments One response to “Hello world!” June 16, 2025 A WordPress Commenter Hi, this is a comment. To get started with moderating, editing, and deleting comments, please visit the Comments screen in the dashboard.
In this episode of The Sales Readiness Podcast, Ray Makela, Managing Director of Talent Development at SBI, is joined again by Annie Stefano to dive deeper into the implementation of customer success training. Building off their first conversation , this discussion centered on how Customer Success (CS) teams can evolve from reactive account managers to a more proactive, strategic role.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
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