Fri.Feb 03, 2023

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#5: Focus on the Best Version of Yourself | Tony's 5 Key Takeaways from 30 Years in Business

Anthony Cole Training

Last week, I shared 5 key things that have helped us grow and serve others in the last 30 years, hoping they will be helpful to others on their journey. Now, I'm taking a deeper dive into the 5 key takeaways with a more detailed on each. Starting with #5: Focus on the Best Version of Yourself.

Sales 293
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How to Win Deals By Improving Your Contacts' B2B Sales Experience

Iannarino

B2B buyers have raised their standards. They now resist the self-oriented legacy approach to sales, which are typically designed by a marketing team. When your sales conversation doesn't create value for your prospect, it provides a poor and inadequate B2B sales experience. The more you focus on selling your products and services, the more you lose deals.

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International SEO: How to avoid common translation and localization pitfalls

Search Engine Land

Before I started in digital marketing, my career involved quite a bit of foreign language translation work. Since I left that path and started working on websites, I’ve worked on many websites for international businesses in my SEO career. Some have been smaller, operating only in the U.S. and Canada, while others were global enterprises. This combined experience has allowed me to see common areas of concern to avoid in international SEO , falling into two major categories: Translation.

Territory 117
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How We Got to Profitability at $5 ARR Growing 100%. It Won’t Work For Most, However.

SaaStr

So I was trying to remember how at Adobe Sign / EchoSign we got to profitability at $5m in ARR, and still grew 100% And then I looked back … 1/ We only had 25 employees (!) at $5 ARR. Everyone had to truly execute at a high level. This still happens today, but it’s rare. 2/ We spent almost $0 on marketing. We ran what today would be a 90% PLG playbook, with a 10% boost from self-serve. 3/ We invested $0 in our self-serve business.

B2B 115
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Microsoft Bing’s ChatGPT interface spotted in the wild

Search Engine Land

Microsoft Bing is working towards integrating ChatGPT with GPT 4.0 into its search interface in the coming weeks and now we may have spotted some of those testing efforts in the wild. Owen Yin posted screenshot and a GIF of Bing integrated with ChatGPT on Medium. What it looks like. Here are screenshots Owen Yin shared on Twitter and Medium of this in action, please note that Microsoft did not confirm these to be true but it does seem very possible that these are beta tests of the interface.

Technique 116
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Dear SaaStr: What Are the Top Mistakes You See New Founders Make?

SaaStr

Dear SaaStr: What Are the Top Mistakes You See New Founders Make? My short list: Not picking a great co-founder. There’s almost no point in picking one that isn’t great. Nice isn’t enough. Fun to work with isn’t enough. They need to be great. Not picking a co-founder as committed as you. Even if they’re strong, they still leave in 12–18 months, 24 max.

Launch 102

More Trending

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How to manage and edit your Google Business Profile from Google search

Search Engine Land

Want your local company to rank higher in Google search results? Claiming and optimizing your Google Business Profile (GBP) is one of the best things you can do to help. Managing a GBP listing from Google search is not new. People have been able to manage a Business Profile from Google search since 2017. But now, managing your profile from search is the new norm.

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Top 9 immersive marketing events of 2023

Martech

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. Another that is highly selective about when and how I travel, ensuring my health is my top priority.

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Google search, network, and YouTube revenue all fell in Q4 2022

Search Engine Land

Search, ad network, and YouTube revenues all fell in the fourth quarter of 2022, Google reported yesterday. Overall, Google ad revenue fell 3% to $59 billion. Search advertising revenue was the most resilient, falling 1.6% in Q4 2022 compared to Q4 2021. Google Network and YouTube revenue declined 8.6% and 7.0%, respectively. Google Q4 2022 ad revenue by segment Q4 2022 Q4 2021 Change Search & other $42.6 billion $43.3 billion – 1.6% Google Network $8.5 billion $9.3 billion -8.6% YouTu

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How CTV can deliver market research for B2B marketers

Martech

Connected TV (CTV) is the fastest-growing digital ad channel , as more TV watchers cancel cable subscriptions and turn to lower-priced or free a la carte streaming options they can watch on TVs, laptops and mobile devices. Many streamers are also potential B2B prospects, but not many B2B marketers are leveraging CTV for advertising. “We believe connected TV advertising is undervalued, and there’s so much that digital, data-driven marketers can do with connected TV advertising that goes bey

B2B 98
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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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This day in search marketing history: February 4

Search Engine Land

Microsoft’s bid to buy Yahoo, Day 4 In 2008, there were some big developments following the news of Microsoft’s bid to purchase Yahoo. Google wasn’t happy about the news. The company objected, suggesting that the move would hurt what it called the underlying principles of the internet: “openness and innovation.” There was some ironic back and forth, as Google had spent the past year arguing that it should be able to acquire DoubleClick, which Microsoft argued against because it

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What’s Going on in Venture Capital in 2023? A Conversation with SaaStr Founder Jason Lemkin and 20VC Host Harry Stebbings (Pod 631+Video)

SaaStr

After several years of booming business in SaaS, the world of fundraising nearly gave everyone whiplash when capital stopped flowing as freely in 2022 as it did in 2021. So, what exactly is happening in the venture capital world, and what do startup founders need to know? In a candid discussion hosted by 20VC Founder Harry Stebbings, SaaS Founder Jason Lemkin shares his thoughts on the current state of fundraising and what founders should expect in 2023.

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New Bingbot user-agent now fully live

Search Engine Land

Microsoft’s Fabrice Canel confirmed this morning that the new Bingbot user-agent is now 100% live today. The new Bingbot will generally be used for crawling 100% of sites, unless something goes wrong and Bing has to fallback to the previous Bingbot user-agent. Bing’s confirmation. Fabrice Canel posted on Twitter, “yes, 100% today. We fallback to previous user agents where appropriate.” Yes @rustybrick % today (we fallback to previous user agents where appropriate).