Thu.Aug 29, 2024

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What 54 Google Ads experiments taught me about lead gen

Search Engine Land

For two years, my team ran 54 Google Ads experiments in one lead gen (non-ecommerce) account, testing various features, including: Bidding techniques. Keyword match types. Campaign setting adjustments. Ad copy changes. This article delves into those tests, explaining the rationale behind them, the outcomes achieved and the implications for your own Google Ads accounts.

CTR 103
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3 tips to maximize your ROI at events

Martech

Conference season is in full swing. If you’re spending that much cash, be sure you’re getting results, whether it’s acquiring new leads, closing deals, or starting new partnerships. Conferences can drain your budget, but with the right strategy, you can turn every event into a profitable trip — be it The MarTech Conference or INBOUND. Here’s how to maximize your conference ROI, from planning to follow-up. 1.

CRM 126
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B2B Social Media Marketing: How To Build a Strategy That Works

Salesforce

Just because you work for a B2B company doesn’t mean your social media presence has to be dry and super formal. The decision-makers you’re trying to reach are human too. They’re checking LinkedIn, but also scrolling through Facebook, Instagram, and TikTok for entertainment. B2B social media marketing should be engaging and fun, while still helping you get closer to closing business with your customers and prospects.

B2B 109
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AI-powered martech news and releases: August 29

Martech

The U.K.’s government is giving teachers AI chatbots to help them “mark and plan lessons.” The AI will be trained on government documents including curriculum guidance, lesson plans and anonymized pupil assessments “so they generate accurate, high-quality content,” according to a statement. There’s a first time for everything, I suppose.

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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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AI Agents: The Future of Business Applications

Salesforce

Agents are assistive and autonomous software systems. Based on user input or environmental conditions, they reason, plan, and take action to achieve given tasks or goals. They are like intelligent digital assistants, equipped with the aggregated knowledge and experience of human experts, and access to all relevant data. Agents are set to become ubiquitous across every area of our lives, and to profoundly transform how businesses operate and interact with customers.

Trust 130
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Salesforce sees a shorter, more competitive holiday season in 2024

Martech

Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power. Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. Also, 43% of shoppers are carrying more debt this year than they did in 2023.

Retail 73

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Data analysis and market research top list of AI use cases

Martech

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. The same marketers are also keeping a watch on consumer interest in AI and other trending technologies. Where AI topped the list of consumer trends in a previous survey, CTV now leads the field.

Retail 131
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6 steps to AI-driven budgeting and forecasting for digital marketing

Search Engine Land

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. Companies can develop robust forecasting and budgeting models that focus on data-driven decisions. This approach enables customized strategies that align with specific business goals and can be adjusted based on organizational needs and channels. AI is a key driver for transformation.

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Yelp brings antitrust lawsuit against Google

Martech

A new chapter in Google’s antitrust troubles opened yesterday with Yelp filing a lawsuit alleging that Google’s monopoly in search has allowed it to illegally dominate the local search and local search advertising markets. Yelp will argue that Google harms consumers by promoting its own inferior local search product over other local search providers, stifling competition and increasing costs for its rivals.

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Yelp sues Google, alleging illegal dominance of local search

Search Engine Land

A new chapter in Google’s antitrust troubles opened yesterday with Yelp filing a lawsuit alleging that Google’s monopoly in search has allowed it to illegally dominate the local search and local search advertising markets. Yelp will argue that Google harms consumers by promoting its own inferior local search product over other local search providers, stifling competition and increasing costs for its rivals.

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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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Why You’re Losing More Sales Deals Than You Should: Common Mistakes and How to Fix Them

Iannarino

Are you missing out on sales deals that should be yours? Here’s why, and how to turn the tide in your favor.

Sales 261
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Critical SKO Advice for Leaders: Lead from the Front

Force Management

The sales kickoff is a galvanizing moment for a sales organization, rallying the team around their purpose, strategy and goals for the year. As a sales leader, you've likely been a part of many of these kickoff events, and you may be familiar with the quick fizzle that sometimes happens once everyone gets back to their daily responsibilities. Driving behavior change with a SKO is no small feat, but consider the stakes - increasing competition, aggressive sales objectives, and highly guarded budg

Meeting 163
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On Communicating……

Partners in Excellence

Communicating, engaging other people in conversations to achieve a goal, underlies every business decision, every complex B2B opportunity. Without, somehow coming to agreement, nothing happens. Yet, we are overwhelmed with all sorts of data and research that customers don’t want to talk to sellers, that our people are disengaged in their conversations with their managers.

Pitch 139
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How to Build an Effective Technology Scouting Strategy for Your Business

Sales Pop!

Ever feel like the tech world is moving too fast? Like there’s always a new gadget, tool, or system that could either make your business soar or leave you in the dust? You’re not alone. Keeping up with the latest technology is tough, especially when you’re juggling a million other things. But here’s the good news: with a solid technology scouting strategy, you can stay ahead of the curve without breaking a sweat.

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New Research-Backed Strategies to Empower Managers as Culture & Engagement Leaders

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

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250+ Top CROs and CEOs At SaaStr Annual Poker Night on Sep 11!!

SaaStr

We’ve pulled together an epic group of CROs and CEOs on Sep 11 from a fix mixer and poker. So many top SaaS CEOs want to meet more of the best CROs and VPs of Sales. And so many revenue leaders don’t know enough great CEOs. So we’re bringing them together for poker and an informal mixer at 2024 SaaStr Annual. CEOs + CROs/VPs of Sales only!!

Meeting 122
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Why Introverts Can Make Great Salespeople

Sales Pop!

Why Introverts Can Make Great Salespeople When you think of a successful salesperson, you might envision someone who is outgoing, charismatic, and naturally extroverted. However, that stereotype overlooks some of the unique strengths that introverts bring to the game. As a matter of fact, selling suits an introverted population well, with a fair number of introverts outshining their extroverted counterparts in this area.

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Why Episodic Sales Training Fails and How to Fix It feat. Dayna Williams

Sales Gravy

On this episode of The Sales Gravy Podcast, Jeb Blount Jr. sits down with Dayna Williams to discuss cutting-edge strategies for sales success. She gives expert insights on how to develop a winning sales culture, boost your team's performance, and leverage the power of Sales Gravy University for unparalleled training opportunities. Key Takeaways - Shift from Episodic Training: Traditional sales training has often been episodic, focused on reactive, one-time events that don't drive long-term behav

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Enterprise workflow management 101 — what is it and how to pick the right software

PandaDoc

Each large organization has dozens, if not hundreds, of workflows that ensure its smooth operation. Managing all these workflows is complex, but it doesn’t have to be difficult if you build the right processes and use the right tools. In this article, we’ll discuss the ins and outs of enterprise workflow management and see how you can use automation to streamline your workflows and make sure they’re as efficient as possible.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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How to Run a Customer Development Interview?

Predictable Revenue

Customer development can be daunting, especially when unsure what to ask or how to approach potential users without a finished product. The post How to Run a Customer Development Interview? appeared first on Predictable Revenue.

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How to Use AI for Sales Qualification

Hubspot

One time, when I worked for IBM, I asked a prospect from a well-known engineering software company if they had determined a budget for their digital transformation initiative. He replied, “Oh, you are doing BANT qualification? I’ll make it easy for you. My budget is X, I am the project lead, I just described our needs, and our timeframe is four to six months.