Iannarino

MAY 24, 2024

Unlock the secrets to winning more B2B sales deals by mastering the art of creating value and adopting a consultative approach.

Consult 293

Consult B2B Sales 293

Search Engine Land

MAY 24, 2024

Google looks stupid right now. And AI Overviews are to blame. Google’s AI Overviews have given incorrect, misleading and even dangerous answers. The fact that Google includes a disclaimer at the bottom of every answer (“Generative AI is experimental”) should be no excuse. What’s happening. Google’s AI-generated answers have gained a lot negative mainstream media coverage as people have been sharing numerous examples of AI Overview fails on social media.

Represent 131

Represent Trust Launch Product 131

Sales Pop!

MAY 24, 2024

Diversification as an investment strategy handily predates modern markets and possibly even written history. After all, if, say, a prehistoric village wanted to ensure a consistent food supply, it probably wouldn’t have pinned everything on just one food source. A village that had crops, domestic animals, and wild game as food would have been more resilient compared to one that relied on just one of these resources.

Real Estate 130

Real Estate Healthcare Territory Government 130

SaaStr

MAY 24, 2024

So the #2 topic in SaaS today is probably profitability and efficiency. #1 is AI. But profitability is a close second. And the message to founders is confusing. Yes, everyone has to be at least 2x as efficient as 2021, maybe more so. But … that’s not enough. You still have to grow. So what’s the trade-off? I pulled up 3 recent examples from the SaaStr 5 Interesting Learning series, and interestingly, all 3 are at ~$2.5B ARR: SMB leader HubSpot Enterprise vertical SaaS lea

Growth 122

Growth Price Closing 122

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.

B2C 116

B2C A/B testing Retail B2B 116

SaaStr

MAY 24, 2024

Dave Gerhardt was VP Marketing at Drift, acquired for $1B, and then Privy, acquired for $100m, and now runs a great CMO/VPM community called Exit Five. Dave is OG SaaStr from the beginning, so we were able to have a pretty epic deep dive on marketing today, both at a senior level and a deep dive on content marketing as well: Why marketing should almost never report to sales The critical size of marketing teams today How to do content marketing well, and see real ROI from it How to make sure you

Drivers/motivators 117

Drivers/motivators Cross-sell Networking Pipeline 117

The Advantexe Advisor

MAY 24, 2024

Advantexe is pleased to share with our Learning & Development colleagues our third in a series of thoughts and insights from the floor of the ATD International Conference and Exposition. Day 3 1) The Community of Learning and Development Sadly, it was the last day of the ATD Conference in New Orleans. What a great week to reconnect with clients and colleagues as well as meet exciting and new people who have the same interests in talent development.

Clients 110

Clients Meeting Conversion 110

Search Engine Land

MAY 24, 2024

Google is testing a large blue visit button under some of the search results in the mobile search interface. The button says “visit” and takes you to the website listed in the search results. What it looks like. Here is a screenshot of this button, which Shameem Adhikarath shared with me on X : Why we care. If Google does roll this new visit button out, and that is a big if, this might drive a higher click-through rate to search result snippet in the search results.

Click Through Rate 103

Click Through Rate 103

Partners in Excellence

MAY 24, 2024

Preface: Jim Barnet and I met through LinkedIn. It’s, perhaps, one of those “unusual” LinkedIn relationships. When Jim reached out to connect, he didn’t start prospecting me. In fact he never has. But we leverage our LI relationship to share ideas, explore issues we each see happening in the markets. These are fascinating conversations, I learn so much from them.

Sell 77

Sell Retail Up-sell Start-ups 77

Search Engine Land

MAY 24, 2024

I’ve learned through experience to be cautious when using the words “content” and “scale” close to each other in SEO because it’s usually coded-speak for creating content in large volumes, primarily for search engines. We’ve seen time and time again this approach ending in disaster when the search engines work out what is going on.

Objectives and Key Results 88

Objectives and Key Results Territory Engineering Start-ups 88

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact

Martech

MAY 24, 2024

I live in Texas, where the highway speed limits are more like minimums than maximums. Our interstates could pass for the Indianapolis 500 (AKA the “Idiot 500” here in Dallas). I contribute to this fast-moving culture because if you obey the law, you’ll get run over. The other day, I was cruising down the highway at traffic speed (at least 20 MPH over the posted limit), and I got pulled over.

Cross-sell 134

Cross-sell Promote Represent Technology 134

Search Engine Land

MAY 24, 2024

SEO today is more complex and challenging than at any other point. Once upon a time, not too long ago, links were the most important thing in SEO. But is that still true? This article will examine the significance of link SEO today. It will include various perspectives within the industry, analyze empirical evidence and consider Google’s recent statements and updates on the role of links in their ranking algorithms.

Objectives and Key Results 112

Objectives and Key Results Trust Engineering Technique 112