Fri.Jun 16, 2023

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Why New Reps Should Sell a Commodity

Iannarino

As a new sales rep, you might want to sell a product that is unique and special. You might believe it would be even better to sell something with no available alternatives. While selling a differentiated product or service might bring you easy success and commissions, it will stunt your development as a salesperson.

Sell 272
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The success elements of marketing-driven growth

Martech

This is the first part of a three-part series on the success elements of growth. One of the things I enjoy the most about my job is how much I learn from my clients and colleagues. Over the years, I have had the incredible opportunity to work with some big brands and incredibly smart people and engage with innovative thinkers I am proud to call my clients.

Growth 118
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Local SEO in 2023: 5 simple ways to dominate local search

Search Engine Land

When it comes to local SEO , it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers searching for your local business. Local competition is hotter than ever, and if you’re not on top of your rankings, you can bet your competitors are. Here are five local SEO tactics you can use to help your business rank higher for local search terms. 1.

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A Weekend Challenge: Try Something New!

Partners in Excellence

Over the past week or so, I’ve been writing a lot about our commitment to the status quo. How we seem to continue to do the same things, over and over, even when they are failing. I’ve written about how we are trapped in “business as usual.” I’ve gotten some questions, “Dave, how do we change, what should we do? There are so many things we need to address, where do we start?

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Google files lawsuit over fake review scams

Search Engine Land

Google has filed a lawsuit to dissuade scammers from using Google Maps and Business Profiles to post fake businesses and fake reviews. Google said “bad actors posted more than 350 fraudulent Business Profiles and tried to bolster them with more than 14,000 fake reviews. The lawsuit. You can find the court document over here that spells out the details of the lawsuit that Google filed.

Promote 106
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Looker Studio releases GA4 connector update with 170 new fields

Martech

Looker Studio has released a major update to its system, unveiling 170 new fields for reporting. In order to access the new data, users must refresh their GA4 data sources. Why we care: You can now create more in-depth, detailed Looker Studio reports because they will have access to data that previously wasn’t available. Advertisers are particularly excited as they’ll have insights into landing page, user conversion, page location and session conversion rates by event data, which will help the

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How to create and execute a buyer journey-based content strategy

Search Engine Land

Few buyer journeys start and end with clicking a giant “buy now” button at the top of a homepage or product page. A great blog alone won’t be enough to turn subscribers into buyers if the benefits of what is being sold aren’t crystal clear. The average user spends most of their journey in the messy middle of the consideration stage , making it the trickiest stage to get right and often the most neglected.

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About 10% of Startups Allow Longer Option Exercise Windows. But Recently, That’s Doubled.

SaaStr

So Carta recently put together some dat a on a topic I’ve wondered about: just how many startups allow option exercises beyond the traditional 90 day window? The answer: the general trend is just over 10% of startups have extended windows beyond the traditional 90 days for departing employees to exercise stock options. But that is extended in tougher times, like just after lockdown in 2020 … and in 2023.

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Fascinating Highlights from the ATD Business Simulation Challenge

The Advantexe Advisor

The annual ATD (Association for Talent Development) conference is a highly anticipated event for professionals in the training and development field. In addition to the diverse range of workshops and sessions, the expo floor is always one of the biggest highlights of the show, especially coming off the pandemic. While the show ran last year, this year was different.

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Making Amends, Grudges, and Apologies as a CEO Superpower

SaaStr

As someone that’s been a founder, an investor, and a student of startups and SaaS for a while now, when I look back at my top mistakes, leaving any relationship broken is high on the list. Nick Mehta, CEO of Gainsight, put this high on his list of Top 10 Mistakes as well in his look back the other day : Mistake #6: Not parting ways well always In startups, relationships end.

Clients 80
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Pardon the Outbound Episode 2: Passing “The Weird Test”

Sales Hacker

In this episode of Pardon the Outbound, Lavender co-founder Will Allred and guest Nate Nasralla (founder of Fluint.io and award-winning Sales Hacker writer ) take on a real cold email sent to Will. You’ll see this hiring email torn down and built back up in under 14 minutes — plus, learn factoids like, “Did you know 2-word subject lines get the most replies?

Sales 78
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The 4 types of sellers, and how to coach them to success

SalesLoft

Even though they may have similar roles and goals, no two sales reps are the same. The SDRs and AEs who make up your team are all individuals, and they’re bringing their own approaches and levels of experience to the table. Why, then, are so many sales leaders treating them the same? As a front line manager, it could be hurting your team if you’re only looking at attainment to assess whether or not an individual rep is succeeding.

Quota 59
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Approaching the Ever-Evolving Complexity of Today’s World

Sales Pop!

Tempus Fugit. That’s the Latin phrase for “time flies.” With the incredibly rapid changes occurring today, this has never been more obvious. As front-and-center evidence, artificial intelligence is now very much with us, constantly in our minds and the media. The old world has long gone past. The new world is now entirely in place. Dealing with the unimaginable complexity of these constant changes requires a different kind of thinking than that of the past.

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How to Revolutionize Your Outbound Sales Strategies with ChatGPT, Your Outreach Assistant

TaskDrive

Discover the transformative power of AI in sales enablement. Unleash personalized outreach strategies and drive revenue growth with AI-driven tools The post How to Revolutionize Your Outbound Sales Strategies with ChatGPT, Your Outreach Assistant appeared first on TaskDrive.

Sales 52
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Games Sellers Play, Pricing/Discounting!

Partners in Excellence

For those who’ve followed me for some time, you know I rarely take a hardliner perspective. When someone poses a question, “What’s the best way to prospect, How should we engage our customers more effectively, What are the critical metrics, How do we help our customers buy, ……,” my answer is always, “It depends… ” I don’t mean to be evasive, because it always does depend, every situation is different and we have to adapt to what’s

Price 20
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A Bad Connection Doesn’t Mean Lost Work — Mobile Offline Access is Key

Salesforce

Smartphones and other connected devices have made the modern workforce increasingly mobile. Now, teams can stay connected and work in new ways on planes and factory floors, in warehouses and big-box stores. The flip side of that mobile freedom? When a device does lose connection, productivity can drop dramatically. If the Wi-Fi stutters, or a satellite connection gets choppy, you don’t know how much of your work gets lost along the way.

Retail 52