Wed.Aug 25, 2021

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An Easy Way to Drive SKO Participation and Success

Force Management

In the flurry of SKO planning, it’s easy to get bogged down on the details. You and your enablement team are making a slew of decisions — who’s presenting, where are you doing it, what’s the agenda, etc. While those details are important to your overall success, don’t lose focus on your most important asset, your salespeople.

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Sales Tactics – 5 x That Still Work Effectively

The 5% Institute

Although there are so many publicized sales tactics out there; in this article, we’ll discuss five proven and effective sales tactics that still stand the test of time. Sales tactics can dramatically increase your revenue when you practice them consistently. Read on to learn how you can implement them into your day to day sales activities. Sales Tactics – 5 x That Still Work Effectively.

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Why community could be the next big thing in marketing

Martech

“I was just being selfish. I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” “A lot of people feel isolated and wonder why they can’t find someone that gets them — and you can find that online in the right places.” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel.

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Why Territory Planning Will Make or Break Your Sales Strategy

Selling Power

An effective territory management strategy is critical to ensure that salespeople are motivated to hit targets and that an organization’s sales strategy is successful.

Territory 136
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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High NRR Can Scale Infinitely. Invest More There.

SaaStr

Twilio’s NRR since 2019. Pretty consistent. A question so many of us had in the earlier days of SaaS was … will we max out all our bigger customers? We all saw especially larger customers buying more and more each year, but most of us founders a generation or so ago in SaaS worried we’d max out our larger accounts. That at some point, NRR might settle down closer to 100% for bigger customers, and maybe much lower for SMBs.

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TransUnion launches TruAudience

Martech

Global information company TransUnion has announced the launch of TruAudience, a new suite of data solutions for marketers. The launch represents the culmination of acquisitions and partnerships by TransUnion in recent years, many of which making the company a significant presence in the adtech landscape, especially in streaming video. As part of the launch, Tru Optik (which TransUnion acquired last year) becomes the TruAudience Data Marketplace.

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Is your brand facing an identity crisis?

Martech

People shop in stores and on websites that recognize them and welcome them back. They like offers that match their interests and are delighted by great experiences. Sometimes they want to be fully known, at other times, they want their privacy maintained. To make this happen brands must constantly keep track of the known and pseudonymous information about people.

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How We Increased SDR Qualified Opportunities by 92% with Strategic Sequences

Sales Hacker

Our sales team was hitting a wall. We knew our sales development team was full of extremely driven reps with winning personalities. And volume was not the problem; we were reaching out to prospects left and right. But meetings booked were low, and the team was drowning in spreadsheets. I’m not blaming our SDRs. The real problem: our messaging orchestration was not built for success or scale.

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Transparency goes a long way: Wednesday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and do you ever just feel like a customer who wants to be delighted? I prefer flipping the BOPIS model on big-ticket items.

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Many Athletes End Up in Corporate Sales Jobs – Here’s Why

Salesforce

For much of his life, Dorian Weber built his days around a singular goal: to become one of the best rowers in the world. It’s what propelled him to a silver medal at the 2016 Paralympic Games, at age 34, as a member of Team USA. But it also delayed something important: finding a long-term career path. “The whole point was rowing first, and to try to get as good as I could,” said Weber, who also competed in the 2012 Paralympic Games.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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PK employee spotlight: Networking Engineer Luis Infante

Concentrix Catalyst

Every month, we like to highlight a few of our exceptional employees and give them a chance to share more about themselves and what they enjoy most about being a […]. The post PK employee spotlight: Networking Engineer Luis Infante appeared first on PK.

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How the Best Low-Code Tools Use AI for Impressive Results

Salesforce

Low code is the most valuable player of our new digital age. In fact, 83% of IT leaders today plan to increase their use of low-code development tools. And as access to and building with low code has gotten easier, in some ways it has gotten harder. Too many choices gives us decision fatigue. And testing out each solution may negate the time savings of the technology.

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Selling Fundamentals – Back to the Basics

Adaptive Business Services

A few weeks ago I was asked to coffee by a young man who I knew who was struggling a little bit with his selling. He was looking for some pearls of wisdom and probably a quick fix. I should also mention that, while he had a CRM, he rarely used it and did not do so with any consistency. While he had a number of years of sales experience, it quickly became apparent that he had strayed from the fundamentals.

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Calling all future-focused search marketers, submit a pitch for SMX Next!

Search Engine Land

If you’re focused on the latest techniques and on top of what’s to come in search, consider speaking at SMX Next. Please visit Search Engine Land for the full article.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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When Fandom Turns Into a Cult

David Meerman Scott

I’m fascinated by the fine line between what I call a Fanocracy and a cult. A Fanocracy is when people are attracted to a tribe of like-minded people, be it a team they support, a sport they enjoy playing, a rock band or author they love, or a company that treats them right.

Sports 89
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10 powerful reasons to enter the Search Engine Land Awards

Search Engine Land

Showcase exceptional work, dazzle clients, earn new business… get your Search Engine Land Award entry in by next Friday for your chance to win! Please visit Search Engine Land for the full article.

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Speed to Lead: How to Ramp SDRs Quickly and Effectively

Sales Hacker

In this session, three SDR managers talk all things enablement, coaching and motivation—and how to get your SDRs up to speed! The post Speed to Lead: How to Ramp SDRs Quickly and Effectively appeared first on Sales Hacker.

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Title changes in Google Search causing distress; Wednesday’s daily brief

Search Engine Land

Also Google Shopping bug and Google Ads campaign set up screen. Please visit Search Engine Land for the full article.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Follow This Advice to Schedule More Meetings and Spend Less Time Doing It

Understanding the Sales Force

Yesterday I watched a toad walk across the outdoor side of our kitchen window. Picture it! I wish I had video but it ran so counter to what I have observed toads doing over the past 65 years that I froze. I performed a google search and found exactly one image of a toad on a window. Please understand that the dirty window and sill are not mine - I found the image via a Google search.

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I didn’t read a single book this summer and I’m happy about it

Membrain

When I packed to go to my family’s summer home for vacation this year, I made sure to download some books in preparation. I reviewed the “summer reading lists” from people I respect, and chose several titles that looked interesting and valuable.

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