From Legacy to Modern Sales Approaches, The Starting Question | Part 2
Iannarino
JUNE 14, 2021
The Gist. The legacy laggard approach starts the conversation with “why us?” The legacy solution approach starts with “why us and our solutions?” The modern approach starts with “why change?” See My Part 1, From Legacy to Modern Sales Approaches . It’s difficult to imagine that the legacy approaches are still taught and trained after seventy years of cultural and economic change.
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